BWT is the official water partner of the Swiss Ski Federation, Swiss Ski
BWT has signed an extensive sponsorship agreement with the Swiss Ski Federation, Swiss Ski. This unique package includes start numbers for the races in Wengen, Adelboden, St. Moritz and Crans-Montana (these are the four women’s and men’s World Cup events held in Switzerland), bottle sponsorship for the top Swiss skiing athletes, perimeter advertising near the slopes and much more.
BWT is also the official water partner of Swiss Ski and will be greeting guests and athletes from all over the world at the 2021 Alpine World Championships at the House of Switzerland in Cortina, where they will supply them with BWT magnesium mineralized water.
A total of 320 athletes will compete in eleven different disciplines on the piste, ski jump and cross-country ski trail, which will attract a strong media presence across all channels.
We get in touch – with roughly 100,000 Swiss Ski members
In addition to the sponsorship and advertising agreements with the professional athletes, BWT has also secured extensive advertising rights with the Federation for popular sports, because Swiss Ski also incorporates 800 ski clubs with roughly 100,000 members who will now also benefit from the cooperation with BWT. For example, BWT will be the official co-sponsor of the ‘Famigros Ski Day’ and also will also act as the official partner of the ‘Grand Prix Migros’, the world's largest children's ski race. After all, today's young skiers are the stars of tomorrow - and the water drinkers of today!
Families are also a very attractive target group for BWT of course. Winter sports enthusiasts of all ages will be immersed in the world of BWT at all the Swiss Ski competitions and events.