A world champion as BWT brand ambassador
We welcome Sebastian Vettel to the BWT family
No one can escape Formula 1, a racing series considered to be the most important and most popular event in the world. The pink BWT racing cars from Force India and, later, BWT Racing Point have created an incredible stir in recent Years. Now a new milestone begins with Sebastian Vettel as BWT's brand ambassador.
The 34-year-old from Germany, four-times world champion, is currently fighting for points in the world's most popular and prestigious motorsport racing series in the 2021 Formula 1 season - and he’s wearing a pink helmet. "We will, of course, miss seeing the pink car in Formula 1, but we now have a pink symbol to carry our message round the globe – Vettel and his helmet, fighting for every hundredth of a second on the world's racetracks," Lutz Hübner, CMO says. He adds: "Sebastian Vettel is a world star at the highest level. He believes in our mission and our products and can therefore communicate them credibly." Sebastian is a father of three, and he and his household have been drinking BWT-filtered water for many years. “He knows what we know - that pink is the new green. Together, we’re on our way to a more sustainable future.” The partnership’s slogan ‘Change the world, sip by sip’ represents a new focus for our brand strategy, even if it’s just displayed on the back of Vettel's helmet: “Sebastian Vettel and his cap, helmet and bottle can carry this message and our brand around the world,” says Hübner.
