The 34-year-old from Germany, four-times world champion, is currently fighting for points in the world's most popular and prestigious motorsport racing series in the 2021 Formula 1 season - and he’s wearing a pink helmet. "We will, of course, miss seeing the pink car in Formula 1, but we now have a pink symbol to carry our message round the globe – Vettel and his helmet, fighting for every hundredth of a second on the world's racetracks," Lutz Hübner, CMO says. He adds: "Sebastian Vettel is a world star at the highest level. He believes in our mission and our products and can therefore communicate them credibly." Sebastian is a father of three, and he and his household have been drinking BWT-filtered water for many years. “He knows what we know - that pink is the new green. Together, we’re on our way to a more sustainable future.” The partnership’s slogan ‘Change the world, sip by sip’ represents a new focus for our brand strategy, even if it’s just displayed on the back of Vettel's helmet: “Sebastian Vettel and his cap, helmet and bottle can carry this message and our brand around the world,” says Hübner.