BWT and Alpine extend their dynamic part­ner­ship with the Alpine Academy into the fast lane of 2024

The Alpine Academy was not just a pit stop for BWT when it first announced its invol­vement in 2023. This part­ner­ship is dedi­cated to nurture and acce­le­rate the careers of emer­ging talents and is making waves in several junior racing series. Six cars will proudly display the BWT Alpine bran­ding in FIA Formula 2 (F2), FIA Formula 3 (F3), Formula 4 (F4) and F1 Academy with a purpose beyond merely crossing the finish line. It has always been about making a splash, both on and off the track.

BWT and Alpine are not just part­ners; we are a dynamic force – a united team driven by a common pursuit of excel­lence. The shared journey goes beyond the norm, they are pushing the bounda­ries and guiding the Alpine Academy into the next thril­ling chapter of racing adven­ture.

David Gendry, VP, Chief Commer­cial Officer BWT Alpine F1 Team & Commu­ni­ca­tions Alpine Brand: “We are excited to announce the ongoing expan­sion of our fantastic part­ner­ship with BWT into the Alpine Academy throug­hout 2024. Thanks to BWT’s hydra­tion exper­tise, our young drivers are not just staying focused – they are making a state­ment. We look forward as they proudly repre­sent the colours of Alpine and BWT, comman­ding atten­tion across six cars in the F2, F3, F4 and F1 Academy junior racing series. The journey is taking on new dimen­sions, and we cannot wait for what lies ahead.”

The impact goes beyond presen­ting PINK as an atti­tude to a global audi­ence. BWT pursues one big goal, to revo­lu­tio­nize access to water through patented tech­no­lo­gies that mine­ra­lize local water and enrich it with valu­able mine­rals such as magne­sium, zinc, and sili­cate. Aligned with the mission - For You and Planet Blue - people can enjoy the best mine­ra­lized water directly from the tap, the table water filter, or the water dispenser. Without the need to use single-​use plastic bottles, which gene­rate CO2 emis­sions and plastic waste.

However, as BWT and Alpine fuel the dreams of aspi­ring drivers, the pink vibes make a bold state­ment. It's a symbol of the vision to "Change the World - sip by sip". Embo­dying an unwa­vering commit­ment to posi­tive change, the young drivers echo the spirit of the Alpine Academy.

Anna Grubeck, Head of Sport Spon­so­ring, BWT Holding: "We are thrilled to elevate the Alpine Academy to new heights in 2024. Expan­ding our part­ner­ship shows our commit­ment to make a big impact, espe­cially in helping young talents to grow and sprea­ding our Vision to "Change the World, Sip by Sip" by avoiding single use plastic and glass bottles and make our planet every day a little bit better. We are also excited to provide the teams with our Best Water tech­no­lo­gies so they can perform at their best both on and off the track through our mine­ra­lized water. It’s an exci­ting journey of growth and success ahead."

The drivers of the Alpine Academy will expe­ri­ence first-​hand the bene­fits of BWT’s best mine­ra­lized water, provi­ding support for both their physical health and mental well­being. All in all, it's a decla­ra­tion of a shared commit­ment to excel­lence and growth.