Driving Pink Change

The launch took place aboard MSC Cruises’ Euro­pean flag­ship, MSC World Europa, offering a unique inter­na­tional setting that reflected Formula One’s global reach. For us at BWT, it was a powerful and ener­gizing moment that once again demon­strated what our brand stands for on the world’s biggest motor­sport stage.

The A526 livery was unveiled by race drivers Pierre Gasly and Franco Colap­into. Its striking new colors combine Alpine’s tradi­tional blue with BWT’s signa­ture PINK. Driven by our vision to “Change the World – sip by sip,” BWT’s signa­ture PINK is more than a color – it is an atti­tude and a bold state­ment of inno­va­tion, sustain­ability and respon­si­bility.

In this new era of Formula 1®, BWT continues to drive change – putting water in pole posi­tion and leading the race for a better tomorrow. Across the paddock, BWT Best Water Solu­tions provide teams and guests with high-quality BWT Miner­al­ized Water – supporting hydra­tion, perfor­mance, and well-being while helping to protect the planet. By elim­i­nating single-use plastic and glass bottles, BWT is making a real and measur­able impact.

This commit­ment was also tangible at the reveal event itself, where guests were served BWT Miner­al­ized Water, demon­strating how inno­v­a­tive, eco-friendly treat­ment tech­nolo­gies enable sustain­able hydra­tion without compro­mising quality, taste, or conve­nience – whether in the paddock, on board, or in everyday life.

As the A526 prepares to hit the track across 24 race week­ends, BWT and Alpine reaf­firm their ambi­tion to combine high-performance motor­sport with respon­sible inno­va­tion, using Formula One’s global stage to inspire posi­tive change – For You and Planet Blue.

Andreas Weissenbacher, CEO of BWT:

“Formula 1® represents the highest level of performance and innovation – and BWT applies the same standards in business and is proud to integrate sustainability into the Formula 1 environment through our partnership with Alpine Formula One Team.

With BWT Mineralized Water and our advanced water solutions, we are reducing single-use plastic and glass bottles while setting new benchmarks for responsible water management in motorsport and beyond. As this new era begins, we remain committed to driving PINK change – For You and Planet Blue."

Flavio Briatore, BWT Alpine Formula One Team Executive Advisor:

“Today marks the beginning of a new chapter for BWT Alpine Formula One Team. It is with great pleasure to begin our season here in Barcelona as we prepare for what will undoubtedly be a unique season in Formula One history, not least for us with the new technical regulations, which offer a clean sheet of paper and a great opportunity for us to be more competitive than previous campaigns.

It has been a relentless few months at the Enstone factory in preparation for the season, designing and creating the A526, together with Mercedes-AMG who will supply the new power unit and gearbox from this season; a partnership we are very much excited about. A special thank you to BWT as our loyal title partner and with which we share our sustainability goals.”