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BWT enters into JV with HAIER

Office building at sunset
Office building at sunset
BWT – Best Water Technology Group enters into a new, on water treatment for kitchen and household appliances focused, business partnership with the HAIER Group

Mondsee/Düsseldorf, 06/06/2019

Today, the Austrian BWT Group, Europe’s leading water treatment company, announces the foundation of two, distribution and manufacturing, joint venture companies in Qingdao/China, partnering with the HAIER Group, one of the world market leaders in electronic, kitchen and household appliances, represented by the stock listed Haier Electronics in Hongkong.

"We are delighted to announce our strategic partnership with the highly reputable, internationally thinking and acting HAIER Group."
An­dreas Weis­senbacher - CEO of BWT

An­dreas Weis­senbacher, CEO of BWT Group: “We are de­lighted to an­nounce our strate­gic part­ner­ship with the highly rep­utable, in­ter­na­tion­ally think­ing and act­ing HAIER Group. With its in­no­v­a­tive prod­ucts around all kitchen and house­hold ap­pli­ances and its strong po­si­tions on the Chi­nese and im­por­tant in­ter­na­tional mar­kets, it is a per­fect strate­gic fit to the in­creas­ing foot­print of BWT Group in the world. We will cap­i­talise to­gether on all of the part­ners’ ex­per­tise, their know-how, their R&D and pro­duc­tion knowl­edge to de­velop, man­u­fac­ture and dis­trib­ute in­no­v­a­tive water treat­ment ap­pli­ca­tions and prod­ucts, es­pe­cially com­bined with HAIER’s prod­ucts like re­frig­er­a­tors, dish­wash­ers and wash­ing ma­chines. We will meet the ex­pec­ta­tions of all our val­ued ex­ist­ing and new dis­tri­b­u­tion part­ners as well as new pri­vate cus­tomers.”

Haier BWT
Haier BWT

With the foun­da­tion of new fa­cil­i­ties in the Sino-Ger­man Eco­park in Qing­dao, the BWT Group fol­lows its strat­egy to pro­vide safe, healthy and tasty water to the world’s pop­u­la­tion. With a net­work of more than 33.000 shops and around 300.000 ser­vice tech­ni­cians, HAIER is well pre­pared for part­ner­ing with BWT. Fur­ther­more, HAIER’s busi­ness of re­frig­er­a­tors, dish­wash­ers and wash­ing ma­chines ben­e­fit from BWT water treat­ment com­po­nents and tech­nolo­gies under the vis­i­bil­ity “HAIER – BWT in­side”.

Today, the par­ties an­nounced the new co­op­er­a­tion in Düssel­dorf, at­tend­ing to­gether with fur­ther rep­re­sen­ta­tives from pol­i­tics, fi­nan­cial in­sti­tu­tions and in­dus­trial as­so­ci­a­tions, the pre­sen­ta­tion of the City of Qing­dao to part­ners in the Ger­man in­dus­try.

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