The recent Car Launch Event in London was a spectacular showcase, unveiling the brand-new BWT Alpine A524 Formula 1 race cars. This presentation showcased a captivating fusion of Alpine blue, bold BWT logos, and our signature color PINK, giving our racing cars a distinctive character. What’s even more thrilling is that in 8 selected races of the 2024 Formula 1 season, both of our drivers will hit the tracks in PINK-liveried cars. This embodies BWT’s vision to “Change the World – sip by sip” and goes beyond, illustrating how innovation can drive positive change, both on and off the track. Because PINK is more than a color. PINK is an attitude.
“I think it definitely brought light to the mission and obviously the car is seen around the world, the pink is very attractive to the eye and everybody is trying to learn more about this partnership and understand exactly what we are after. So, I think it is a positive change internally inside the whole team, but also with the message that we share at all the races around the world we go to,“ says Pierre Gasly.
BWT has been providing invaluable support in the world of sports. We have installed water bars in the paddocks, offering the entire BWT Alpine F1 team, along with its drivers Pierre Gasyl and Esteban Ocon, the best BWT mineralized water. Utilizing globally patented technologies that mineralize local water and enrich it with valuable minerals and trace elements such as magnesium, zinc, and silicate, BWT ensures the highest quality of water. This not only eliminates the need for single-use plastic or glass bottles but also reduces both CO2 emissions and plastic waste. By doing so, BWT is making a splash, guaranteeing that everyone can enjoy the benefits of the PINK lifestyle.
“Anyone that comes by our hospitality or our team can see the small actions with great impact we're doing and by reducing our plastic usage and it goes to our fans following us around the world through social media, through talks that we have like today and more events that we are doing at some racetracks as well,” says Esteban Ocon.
Once again, BWT positions our planet's valuable resource – WATER – in pole position and remains steadfast in its commitment to the fight for change.