Sports sponsoring

BWT in winter sports

With regard to the tradition-rich world of winter sports, BWT's main presence is in alpine and nordic skiing.

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BWT in winter sports

Winter sports

Pink - the colour of winter sports

We have been part of winter sports since 2017. Whether on the start numbers of the athletes or on the boards on the steepest downhill courses in the world - no one in alpine skiing can get past our BWT Pink. In addition to the Swiss Ski Team, we also support the US Ski Team and the races in Killington (USA) and Beaver Creek (USA). We regularly celebrate great successes on the ski jumping and ski flying hills of this world.

Alpine skiing

Hahnenkamm Race in Kitzbühel

Since 1931, the Hahnenkamm Race in Kitzbühel has been one of the most famous World Cup races in Alpine sports and the Streif is considered the most spectacular ski run in the world with jumps of up to 80 metres. BWT supplies the legendary KitzRaceClub with the best magnesium mineralized water and the Streif shines in bright pink.

Interview Beat Feuz

He is currently the best downhill skier in the world: Beat Feuz. Beat Feuz is also the best downhill skier of the last season. In Lenzerheide in March 2021, he received the small crystal globe for winning the downhill World Cup for the second time in a row.
We spoke to him last year about goals and plans, as well as his role as a family man.

Hahnenkamm Race in Kitzbühel

Interview Beat Feuz

Hahnenkamm Race in Kitzbühel

Ski jumping

BWT Ski Jumping

BWT is the official ski jumping producer and thus supplier of selected top ski jumping athletes. Besides the World Cup leader (2022/23) Norwegian Granerud, BWT is also equipment sponsor for Polish athletes like Kubacki and Zyla as well as the former Four Hills Tournament winner (2021/22) Kobayashi and lot of more.

Ice hockey

Swiss Ice Hockey Cup

Since the 2017/18 season, BWT has sponsored the Swiss Ice Hockey Cup (SIHC). An involvement with ice has long existed as BWT Aqua AT systems deliver the water for producing the required optimal ice quality at numerous Swiss ice hockey stadiums. BWT also supplies the teams with bottled and mineralized tap water. Moreover, the BWT logo decorates rink-side hoardings and players' equipment.