Sports sponsoring

BWT in winter sports

With regard to the tradition-rich world of winter sports, BWT's main presence is in alpine and nordic skiing.

BWT in winter sports

Winter sports

Pink - the colour of winter sports

We have been part of winter sports since 2017. Whether on the start numbers of the athletes or on the boards on the steepest downhill courses in the world - no one in alpine skiing can get past our BWT Pink. In addition to the Swiss Ski Team, we also support the US Ski Team and the races in Killington (USA) and Beaver Creek (USA). We regularly celebrate great successes on the ski jumping and ski flying hills of this world. We also actively support the Ice Hockey Cup in Switzerland.

Alpine skiing

Swiss Ski

Since 1904, the Swiss Ski Association Swiss-Ski has formed the umbrella of Swiss winter sports and relys on our support since the winter of 2018/19. In addition to bibs for races in Switzerland, perimeter advertising and bottle sponsorship for top Swiss athletes such as Beat Feuz, we are Swiss-Ski's official water partner.

Interview Beat Feuz

He is currently the best downhill skier in the world: Beat Feuz. Beat Feuz is also the best downhill skier of the last season. In Lenzerheide in March 2021, he received the small crystal globe for winning the downhill World Cup for the second time in a row.
We spoke to him last year about goals and plans, as well as his role as a family man.

Hahnenkamm Race in Kitzbühel

Since 1931, the Hahnenkamm Race in Kitzbühel has been one of the most famous World Cup races in Alpine sports and the Streif is considered the most spectacular ski run in the world with jumps of up to 80 metres. BWT supplies the legendary KitzRaceClub with the best magnesium mineralized water and the Streif shines in bright pink.

Ski jumping

BWT jump ski

BWT is the official jump ski producer. In cooperation with Fischer Sports GmbH, BWT has been accompanying a team on the pink BWT jump ski since 2017. The two companies have a lot in common: BWT and Fischer are both internationally active and benchmarks in their field. They focus equally on technology and innovation, meet the highest quality standards and are therefore extremely successful in water technology and winter sports hardware. The basis for a long-term partnership is therefore obvious.

Ice hockey

Swiss Ice Hockey Cup

Since the 2017/18 season, BWT has sponsored the Swiss Ice Hockey Cup (SIHC). An involvement with ice has long existed as BWT Aqua AT systems deliver the water for producing the required optimal ice quality at numerous Swiss ice hockey stadiums. BWT also supplies the teams with bottled and mineralized tap water. Moreover, the BWT logo decorates rink-side hoardings and players' equipment.