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Cookie Policy

  1. Cook­ies

We use cook­ies on our web­site. Cook­ies are small text files or other stor­age tech­nolo­gies stored on your com­puter by your browser. These cook­ies process cer­tain spe­cific in­for­ma­tion about you, such as your browser, lo­ca­tion data, or IP ad­dress.  Many cook­ies con­tain a so-called cookie ID. A cookie ID is a unique iden­ti­fier of the cookie. It con­sists of a char­ac­ter string through which in­ter­net pages and servers can be as­signed to the spe­cific In­ter­net browser in which the cookie was stored. This al­lows vis­ited In­ter­net sites and servers to dif­fer­en­ti­ate the in­di­vid­ual browser of the data sub­ject from other in­ter­net browsers that con­tain other cook­ies. A spe­cific in­ter­net browser can be rec­og­nized and iden­ti­fied using the unique cookie ID.

These data will be stored for a max­i­mum of 180 days as a tech­ni­cal safe­guard to pro­tect the data pro­cess­ing sys­tems against unau­tho­rized ac­cess.

The legal basis for such pro­cess­ing is Art. 6 Para. 1 lit. b) GDPR, in­so­far as these cook­ies are used to col­lect data to ini­ti­ate or process con­trac­tual re­la­tion­ships.

If the pro­cess­ing does not serve to ini­ti­ate or process a con­tract, our le­git­i­mate in­ter­est lies in im­prov­ing the func­tion­al­ity of our web­site. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.

1.1. Anony­mous user pro­file

Within statu­tory pro­vi­sions our com­pany cre­ates user pro­files under a pseu­do­nym for the rea­son of pro­mo­tion, mar­ket re­search and the cus­tomiza­tion of our ser­vices. You can ob­ject to the usage of this data at any time with fu­ture ef­fect.

1.2. Third-party cook­ies

If nec­es­sary, our web­site may also use cook­ies from com­pa­nies with whom we co­op­er­ate for the pur­pose of ad­ver­tis­ing, an­a­lyz­ing, or im­prov­ing the fea­tures of our web­site.

Please refer to the fol­low­ing in­for­ma­tion for de­tails, in par­tic­u­lar for the legal basis and pur­pose of such third-party col­lec­tion and pro­cess­ing of data col­lected through cook­ies.

1.3. Dis­abling cook­ies

You can refuse the use of cook­ies by chang­ing the set­tings on your browser. Like­wise, you can use the browser to delete cook­ies that have al­ready been stored. How­ever, the steps and mea­sures re­quired vary, de­pend­ing on the browser you use. If you pre­vent or re­strict the in­stal­la­tion of cook­ies, not all of the func­tions on our site may be fully us­able.


  1. Web analy­sis tools

2.1. etracker

We use etracker on our web­site. This is a web an­a­lyt­ics ser­vice pro­vided by etracker GmbH, Erste Brun­nen­str. 1, 20459 Ham­burg, here­inafter re­ferred to as "etracker".

etracker is used to analyse how our web­site is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the analy­sis, op­ti­miza­tion, and eco­nomic op­er­a­tion of our site.

To analyse usage be­hav­ior, etracker stores cook­ies on your de­vice via your browser and cre­ates a pseu­do­ny­mous usage pro­file. How­ever, the data processed in this way will not be used to iden­tify you per­son­ally with­out your sep­a­rate con­sent nor will this data be merged with other per­sonal data.

If you do not agree to this pro­cess­ing, you have the op­tion of pre­vent­ing the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your browser. Fur­ther de­tails can be found in the sec­tion about cook­ies above.

In ad­di­tion, you have the op­tion of ter­mi­nat­ing the analy­sis of your usage be­hav­ior by opt­ing out. By con­firm­ing the link below a cookie is stored on your de­vice via your browser to pre­vent any fur­ther analy­sis. Please note, how­ever, that you must click the above link again if you delete the cook­ies stored on your end de­vice.

http:// www. etracker. de/ pri­vacy? sid=35f 206f e3ec f771 bf98 e1e4 8146 2644 e& id=pri­vacy& et=V23Jbb& lan­guageId=2

2.2. Google Ad­Words with Con­ver­sion Track­ing

Our web­site uses Google Ad­Words and con­ver­sion track­ing. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­inafter “Google”).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

We use con­ver­sion track­ing to pro­vide tar­geted pro­mo­tion of our site. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the analy­sis, op­ti­miza­tion, and eco­nomic op­er­a­tion of our site.

If you click on an ad placed by Google, the con­ver­sion track­ing used stores a cookie on your de­vice. These so-called con­ver­sion cook­ies ex­pire after 30 days and do not oth­er­wise iden­tify you per­son­ally.

If the cookie is still valid and you visit a spe­cific page of our web­site, both we and Google can eval­u­ate that you clicked on one of our ads placed on Google and that you were then for­warded to our web­site.

The data col­lected in this way is in turn used by Google to pro­vide us with an eval­u­a­tion of vis­its to our web­site and what vis­i­tors do once there. In ad­di­tion, we re­ceive in­for­ma­tion about the num­ber of users who clicked on our ad­ver­tise­ment(s) as well as about the pages on our site that are sub­se­quently vis­ited. Nei­ther we nor third par­ties who also use Google Ad­Words will be able to iden­tify you from this con­ver­sion track­ing.

You can also pre­vent or re­strict the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your browser. Like­wise, you can use the browser to delete cook­ies that have al­ready been stored. How­ever, the steps and mea­sures re­quired vary, de­pend­ing on the browser you use. If you have any ques­tions, please use the help func­tion or con­sult the doc­u­men­ta­tion for your browser or con­tact its maker for sup­port.

In ad­di­tion, Google pro­vides fur­ther in­for­ma­tion with re­gard to its data pro­tec­tion prac­tices in par­tic­u­lar in­for­ma­tion on how you can pre­vent the use of your data.

https:// ser­vices. google. com/ sites­tats/ de. html
http:// www. google. com/ poli­cies/ tec hnol ogie s/ ads/
http:// www. google. de/ poli­cies/ pri­vacy/


  1. So­cial Media

We are pre­sent on so­cial net­works and plat­forms to com­mu­ni­cate with and in­form cus­tomers, stake­hold­ers and users about our ser­vices.

In this re­gard, we point out that user data might be processed out­side the Eu­ro­pean Union. This can re­sult in risks for the users, e.g. the en­force­ment of user rights might be more dif­fi­cult. Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield providers guar­an­tee that they will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data.

Usu­ally, the user data is processed for mar­ket re­search and ad­ver­tis­ing pur­poses. On basis of the usage be­hav­iour and the in­ter­ests aris­ing user pro­files can be drawn. The user pro­files can be used to place ad­ver­tis­ing in and out­side of so­cial net­works and plat­forms, to at­tend to the user’s spe­cific in­ter­ests. For this pur­pose cook­ies are stored on the user’s de­vice, where the user’s be­hav­iour and in­ter­ests are stored. Fur­ther­more the user pro­files might save data in­de­pen­dent from the used de­vice.

The pro­cess­ing of the users’ per­sonal data is based on Art. 6 Para. 1 lit. f) GDPR, our le­git­i­mate in­ter­est on ef­fec­tive in­for­ma­tion of and com­mu­ni­ca­tion with the users. If the users are asked for con­sent for the data pro­cess­ing by the providers, the legal basis is Art. 6 Para. 1 lit. a) GDPR, Art. 7 GDPR.

Re­quests for in­for­ma­tion and en­force­ment of user rights can be most ef­fec­tively made with the providers. Solely the providers have ac­cess to the user data, they can take ac­tions and pro­vide in­for­ma­tion. Should you need as­sis­tance, you can con­tact us at any time.

For a de­tailed de­scrip­tion of the data pro­cess­ing and the pos­si­bil­ity to ap­peal (opt-out), please refer to the fol­low­ing links:

   - Face­book (Face­book Ire­land Ltd., 4 Grand Canal Square, Grand Canal Har­bour, Dublin 2, Ir­land)
          Pri­vacy Pol­icy: https:// www. face­book. com/ pol­icy. php
          Opt-Out: http:// www. aboutads. info/ choices/
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 Gnyw AAC& sta tus=Act ive

   - Google/ YouTube (Google LLC, 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043, USA)
          Pri­vacy Pol­icy:  https:// poli­cies. google. com/ pri­vacy
          Opt-Out: https:// ads­set­tings. google. com/ aut hent icat ed,
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

   - In­sta­gram (In­sta­gram Inc., 1601 Wil­low Road, Menlo Park, CA, 94025, USA)
          Pri­vacy Pol­icy: https:// help. in­sta­gram. com/ 155 8337 0790 0388

    - Twit­ter (Twit­ter Inc., 1355 Mar­ket Street, Suite 900, San Fran­cisco, CA 94103, USA) 
          Pri­vacy Pol­icy: https:// twit­ter. com/ pri­vacy
          Opt-Out: https:// twit­ter. com/ per sona liza tion
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 TORz AAO& sta tus=Act ive

    - Pin­ter­est (Pin­ter­est Inc., 635 High Street, Palo Alto, CA, 94301, USA)
          Pri­vacy Pol­icy: https:// about. pin­ter­est. com/ de/ pri­vacy- pol­icy         

   - LinkedIn (LinkedIn Ire­land Un­lim­ited Com­pany Wilton Place, Dublin 2, Ir­land)
          Pri­vacy Pol­icy:  https:// www. linkedin. com/ legal/ pri­vacy- pol­icy,
          Opt-Out: https:// www. linkedin. com/ pset­tings/ guest- con­trols/ re­tar­get­ing- opt- out,
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 L0UZ AA0& sta tus=Act ive.

   - Xing (XING AG, Damm­torstraße 29-32, 20354 Ham­burg, Deutsch­land)
          Pri­vacy Pol­icy: https:// pri­vacy. xing. com/ de/ dat ensc hutz erkl aeru ng


  1. So­cial plug-ins

We use plug-ins of so­cial net­works. If the plug-in is stored on one of the pages you visit on our web­site, your browser will down­load an icon for the plug-in from the so­cial net­work’s servers. For tech­ni­cal rea­sons, it is nec­es­sary for the so­cial net­work to process your IP ad­dress. In ad­di­tion, the date and time of your visit to our web­site will also be recorded.

If you are logged in to the so­cial net­work while vis­it­ing one of our plugged-in web­sites, the in­for­ma­tion col­lected by the plug-in from your spe­cific visit will be rec­og­nized by the so­cial net­work. The in­for­ma­tion col­lected may then be as­signed to your per­sonal ac­count at the so­cial net­work. If, for ex­am­ple, you use the “Like”- or “Share”- but­ton, this in­for­ma­tion will be stored in your so­cial net­work ac­count and pub­lished on the so­cial net­work plat­form.

If you want to pre­vent this, you must ei­ther log out of the so­cial net­work be­fore vis­it­ing our web­site or use an add-on for your browser to pre­vent the so­cial net­work plug-in from load­ing.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in im­prov­ing the qual­ity of our web­site.

4.1. Face­book

Our web­site uses the plug-in of the Face­book so­cial net­work. Face­book.com is a ser­vice pro­vided by Face­book Inc., 1601 S. Cal­i­for­nia Ave, Palo Alto, CA 94304, USA. In the EU, this ser­vice is also op­er­ated by Face­book Ire­land Lim­ited, 4 Grand Canal Square, Dublin 2, Ire­land, here­inafter both re­ferred to as "Face­book."

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Face­book guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 Gnyw AAC& sta tus=Act ive

Fur­ther in­for­ma­tion about the pos­si­ble plug-ins, their re­spec­tive func­tions and about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Face­book's pri­vacy pol­icy found at

https:// de­vel­op­ers. face­book. com/ docs/ plu­g­ins/

https:// www. face­book. com/ pol­icy. php

4.2. Twit­ter

Our web­site uses the plug-in of the Twit­ter so­cial net­work. The Twit­ter ser­vice is op­er­ated by Twit­ter Inc., 795 Fol­som St., Suite 600, San Fran­cisco, CA 94107, USA ("Twit­ter").

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Twit­ter guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 TORz AAO& sta tus=Act ive

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// twit­ter. com/ pri­vacy

4.3. In­sta­gram

Our web­site uses the plug-in of the In­sta­gram so­cial net­work. The In­sta­gram Ser­vice is op­er­ated by In­sta­gram LLC, 1 Hacker Way, Build­ing 14 First Floor, Menlo Park, CA, USA („In­sta­gram“).

Fur­ther in­for­ma­tion about the pos­si­ble plug-ins, their re­spec­tive func­tions and about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in In­sta­gram’s pri­vacy pol­icy found at

https:// help. in­sta­gram. com/ 519 5221 2510 7875

4.4. Google+

We use the plug-in of the Google+ so­cial net­work on our web­site. Google+ is an on­line ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (“Google”).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Google's pri­vacy pol­icy found at

https:// poli­cies. google. com/ pri­vacy

4.5. Youtube

We use YouTube on our web­site. This is a video por­tal op­er­ated by YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, here­inafter re­ferred to as "YouTube". YouTube is a sub­sidiary of Google LLC, 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 USA, here­inafter re­ferred to as "Google".

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google and its sub­sidiary YouTube guar­an­tee that they will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

We use YouTube in its ad­vanced pri­vacy mode to show you videos. Ac­cord­ing to YouTube, the ad­vanced pri­vacy mode means that the data spec­i­fied below will only be trans­mit­ted to the YouTube server if you ac­tu­ally start a video. With­out this mode, a con­nec­tion to the YouTube server in the USA will be es­tab­lished as soon as you ac­cess any of our web­pages on which a YouTube video is em­bed­ded.

This con­nec­tion is re­quired in order to be able to dis­play the re­spec­tive video on our web­site within your browser. YouTube will record and process at a min­i­mum your IP ad­dress, the date and time the video was dis­played, as well as the web­site you vis­ited. In ad­di­tion, a con­nec­tion to the Dou­bleClick ad­ver­tis­ing net­work of Google is es­tab­lished.

For the pur­pose of func­tion­al­ity and analy­sis of usage be­hav­ior, YouTube per­ma­nently stores cook­ies on your de­vice via your browser. If you do not agree to this pro­cess­ing, you have the op­tion of pre­vent­ing the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your browser. Fur­ther de­tails can be found in the sec­tion about cook­ies above.

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Google's pri­vacy pol­icy found at

https:// poli­cies. google. com/ pri­vacy

4.6. Pin­ter­est

Our web­site uses the plug-in of the In­sta­gram so­cial net­work. The Pin­ter­est Ser­vice is op­er­ated by Pin­ter­est Inc., 808 Bran­nan Street, San Fran­cisco, CA 94103, USA („Pin­ter­est“).

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// pol­icy. pin­ter­est. com/ en/ pri­vacy- pol­icy

4.7. Xing

Our web­site uses the plug-in of the Xing so­cial net­work. The Xing Ser­vice is op­er­ated by XING SE, Damm­torstraße 30, 20354 Ham­burg, Deutsch­land (“Xing“).

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// pri­vacy. xing. com/ en

4.8. LinkedIn

Our web­site uses the plug-in of the LinkedIn so­cial net­work. LinkedIn is a ser­vice pro­vided by LinkedIn Cor­po­ra­tion, 2029 Stier­lin Court Moun­tain View, CA 94043, USA. In the EU, this ser­vice is op­er­ated by LinkedIn Ire­land, Pri­vacy Pol­icy Is­sues, Wilton Plaza, Wilton Place, Dublin 2, Ire­land here­inafter both re­ferred to as "LinkedIn."

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield LinkedIn guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 L0UZ AA0& sta tus=Act ive

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// www. linkedin. com/ legal/ pri­vacy- pol­icy? trk=uno- reg- guest- home- pri­vacy- pol­icy


  1. So­cial Lo­gins

To reg­is­ter and log in to your cus­tomer ac­count, you also have the op­tion of au­then­ti­cat­ing your­self with your ex­ist­ing pro­file on one of the fol­low­ing so­cial net­works, Face­book, Google+ or LinkedIn, and fi­nally reg­is­ter­ing or log­ging in.

For this pur­pose, you will find on the reg­is­tra­tion page or login page the cor­re­spond­ing sym­bols of the re­spec­tive providers of the so­cial net­works sup­ported by our web­site. Be­fore a con­nec­tion to the provider is es­tab­lished, you must ex­pressly agree to the process and trans­mis­sion of data de­scribed below:

By click­ing on the re­spec­tive sym­bol, a new pop-up win­dow (so-called app) opens, in which you must log in with your login data for the so­cial net­work. After you have suc­cess­fully logged in, the so­cial net­work will tell you, which data will be trans­mit­ted to us for au­then­ti­ca­tion as part of the reg­is­tra­tion or login process. If you have agreed to this data trans­fer, the fields re­quired by us for reg­is­tra­tion will be filled with the trans­mit­ted data. The in­for­ma­tion we re­quire for reg­is­tra­tion or login is (i) your name and (ii) your email ad­dress.

Only after your ex­press con­sent to the use of the trans­mit­ted and re­quired data, your data will be stored by us and used for the pur­poses as stated within this Pri­vacy Pol­icy. There is no link be­yond the au­then­ti­ca­tion process be­tween your cus­tomer ac­count cre­ated with us and your ac­count on the cor­re­spond­ing so­cial net­work.

In order to per­form the au­then­ti­ca­tion process for reg­is­tra­tion and login, your IP ad­dress is trans­mit­ted to the re­spec­tive so­cial net­work provider. We have no in­flu­ence on the pur­pose and scope of data col­lec­tion and on the fur­ther pro­cess­ing of the data by the re­spec­tive provider of the so­cial net­work. For fur­ther in­for­ma­tion, please read the data pro­tec­tion in­for­ma­tion of the re­spec­tive provider.


  1. On­line Ad­ver­tis­ing

6.1. Ama­zon Ads

Within our web­site, we use the "Ama­zon Pixel" to pre­sent ad­ver­tise­ments tai­lored to in­di­vid­ual in­ter­ests. This is done using the in­for­ma­tion you pro­vide to us when you visit our web­sites and use our con­tent or ser­vices. Cus­tomized ads, some­times re­ferred to as per­son­al­ized or in­ter­est-based ad­ver­tis­ing, are based on in­for­ma­tion we re­ceive through your ac­tiv­i­ties, such as: For ex­am­ple, pur­chases on our web­sites, use of de­vices, soft­ware or ap­pli­ca­tions, or vis­its to sites con­tain­ing Ama­zon con­tent or ads, in­ter­ac­tion with Ama­zon tools, or use of these pay­ment ser­vices.

The data col­lected in this way is anony­mous to us, which means that we can nei­ther see per­sonal data of in­di­vid­ual users nor com­bine these with other in­for­ma­tion about a user.

The data is stored and processed by Ama­zon. Ama­zon can track the be­hav­ior of users who clicked on an ad and were redi­rected to our web­site. By using cook­ies, which are text files stored on your com­puter, Ama­zon can then rec­og­nize that user in the Ama­zon mem­ber area and op­ti­mize the ef­fi­ciency of ad­ver­tise­ments, for ex­am­ple to offer ad­ver­tise­ment tai­lored to the needs of tar­get group, in order to the data use pol­icy of Ama­zon. This only ap­plies to users who have an ac­count on Ama­zon and are logged into the mem­ber’s area of Ama­zon. Users who are not mem­bers of Ama­zon are not af­fected by this data pro­cess­ing.

You can ob­ject the data pro­cess­ing by fol­low­ing link: https:// www. ama­zon. de/ ad­prefs

6.2. plista

This web­site uses plista, an ad­ver­tis­ing ser­vice of plista GmbH, Torstraße 33-35, 10119 Berlin. Per­sonal data is not col­lected by plista. The anony­mous data are stored in your browser by so-called "cook­ies". The goal of plista is to pro­vide users with in­ter­est­ing con­tent and ad rec­om­men­da­tions. In doing so, plista com­pares the in­ter­ests of users and rec­om­mends the fa­vorites, like fre­quently ac­cessed con­tent of sim­i­lar users. In­ter­ests are ex­pressed in the form of clicks. This means by the ex­am­ple of read­ing habit that the be­hav­ior is recorded and trans­mit­ted to the plista server and stored there. This only hap­pens on web­sites that be­long to the plista net­work. It is not pos­si­ble for third par­ties to view or read the data. In order for plista to be able to in­di­vid­u­ally cal­cu­late rec­om­men­da­tions of ar­ti­cles, prod­ucts or ad­ver­tise­ments for each user, the click data (in­ter­ests) are stored to­gether with the re­spec­tive iden­ti­fi­ca­tion of the user. The in­for­ma­tion col­lected by plista will be held for as long as it is re­quired by the rel­e­vant legal pro­vi­sions. There­after, plista uses the data ag­gre­gated and solely for an­a­lyt­i­cal pur­poses.

You can ob­ject to this data pro­cess­ing by fol­low­ing link: https:// www. plista. com/ en/ about/ opt- out/

6.3. Face­book-Pixel, Face­book Cus­tom Au­di­ences, Looka­like Au­di­ences

The “vis­i­tor ac­tion pixel” is a tool of Face­book Inc., 1601 Wil­low Road, Menlo Park, CA 94025, USA. Based on web­site vis­its and the surf­ing be­hav­ior, this tool al­lows us to de­ter­mine tar­get groups for ad­ver­tis­ing on Face­book, so-called “Face­book-Ads”.

Also we use this tool to mea­sure the ef­fec­tive­ness of on­line mar­ket­ing ac­tiv­i­ties. So we can fol­low the ac­tions of users after they have viewed and/or clicked a Face­book ad­ver­tise­ment and then placed an order. Once you reach the web­site, the pixel is in­te­grated di­rectly by Face­book and can store a cookie on your de­vice. The tool "Looka­like Au­di­ence" is based on the same track­ing pixel and al­lows Face­book to de­ter­mine sim­i­lar­i­ties with ex­ist­ing Face­book ac­count hold­ers for in­ter­est-based ad­ver­tis­ing.

The browser au­to­mat­i­cally es­tab­lishes a di­rect con­nec­tion to the Face­book server. We have no in­flu­ence on the ex­tent and fur­ther use of the data col­lected by Face­book through the use of this tool and there­fore in­form you ac­cord­ing to our level of knowl­edge. By in­te­grat­ing Face­book Cus­tom Au­di­ences, Face­book re­ceives the in­for­ma­tion that you have called up the cor­re­spond­ing web­site of our In­ter­net pres­ence, or that you have clicked on an ad­ver­tise­ment from us. If you are reg­is­tered with a Face­book ser­vice, Face­book can as­so­ci­ate your visit with your ac­count. Even if you are not reg­is­tered with Face­book or have not logged in, it is pos­si­ble that the provider may ob­tain and store your IP ad­dress and other iden­ti­fy­ing in­for­ma­tion.

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Face­book's pri­vacy pol­icy found at

https:// www. face­book. com/ pol­icy

Face­book fur­ther of­fers de­tailed in­for­ma­tion at

https:// www. face­book. com/ busi­ness/ help/ 651 2947 0501 6616

The “Face­book Cus­tom Au­di­ences” func­tion can be de­ac­ti­vated in the Cookie Set­tings and for logged in users at

https:// www. face­book. com/ set­tings/? tab=ads#.

 

  1. Google Fonts

Our web­site uses Google Fonts to dis­play ex­ter­nal fonts. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­inafter: Google).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

To en­able the dis­play of cer­tain fonts on our web­site, a con­nec­tion to the Google server in the USA is es­tab­lished when­ever our web­site is ac­cessed.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the op­ti­miza­tion and eco­nomic op­er­a­tion of our site.

When you ac­cess our site, a con­nec­tion to Google is es­tab­lished from which Google can iden­tify the site from which your re­quest has been sent and to which IP ad­dress the fonts are being trans­mit­ted for dis­play.

Google of­fers de­tailed in­for­ma­tion in par­tic­u­lar on op­tions for pre­vent­ing the use of data.

https:// ads­set­tings. google. com/ aut hent icat ed

https:// poli­cies. google. com/ pri­vacy


  1. Google-Maps

Our web­site uses Google Maps to dis­play our lo­ca­tion and to pro­vide di­rec­tions. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­inafter: Google).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

To en­able the dis­play of cer­tain fonts on our web­site, a con­nec­tion to the Google server in the USA is es­tab­lished when­ever our web­site is ac­cessed. If you ac­cess the Google Maps com­po­nents in­te­grated into our web­site, Google will store a cookie on your de­vice via your browser. Your user set­tings and data are processed to dis­play our lo­ca­tion and cre­ate a route de­scrip­tion. We can­not pre­vent Google from using servers in the USA.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in op­ti­miz­ing the func­tion­al­ity of our web­site.

By con­nect­ing to Google in this way, Google can de­ter­mine from which web­site your re­quest has been sent and to which IP ad­dress the di­rec­tions are trans­mit­ted. If you do not agree to this pro­cess­ing, you have the op­tion of pre­vent­ing the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your browser. Fur­ther de­tails can be found in the sec­tion about cook­ies above.

In ad­di­tion, the use of Google Maps and the in­for­ma­tion ob­tained via Google Maps is gov­erned by the Google Terms of Use https:// poli­cies. google. com/ terms? gl=DE& hl=en

and the Terms and Con­di­tions for Google Maps https:// www. google. com/ intl/ de_ de/ help/ terms_ maps. html.

Google also of­fers fur­ther in­for­ma­tion in par­tic­u­lar on op­tions for pre­vent­ing the use of data.

https:// ads­set­tings. google. com/ aut hent icat ed

https:// poli­cies. google. com/ pri­vacy


04/10/2018