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Cookie Policy

  1. Cook­ies

We use cook­ies on our web­site. Cook­ies are small text files or other stor­age tech­nolo­gies stored on your com­puter by your brows­er. These cook­ies process cer­tain spe­cific in­for­ma­tion about you, such as your brows­er, lo­ca­tion data, or IP ad­dress.  Many cook­ies con­tain a so-​called cook­ie ID. A cook­ie ID is a unique iden­ti­fier of the cook­ie. It con­sists of a char­ac­ter string through which in­ter­net pages and servers can be as­signed to the spe­cific In­ter­net brows­er in which the cook­ie was stored. This al­lows vis­ited In­ter­net sites and servers to dif­fer­en­ti­ate the in­di­vid­ual brows­er of the data sub­ject from other in­ter­net browsers that con­tain other cook­ies. A spe­cific in­ter­net brows­er can be rec­og­nized and iden­ti­fied using the unique cook­ie ID.

These data will be stored for a max­i­mum of 180 days as a tech­ni­cal safe­guard to pro­tect the data pro­cess­ing sys­tems against unau­tho­rized ac­cess.

The legal basis for such pro­cess­ing is Art. 6 Para. 1 lit. b) GDPR, in­so­far as these cook­ies are used to col­lect data to ini­ti­ate or process con­trac­tual re­la­tion­ships.

If the pro­cess­ing does not serve to ini­ti­ate or process a con­tract, our le­git­i­mate in­ter­est lies in im­prov­ing the func­tion­al­ity of our web­site. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.

1.1. Anony­mous user pro­file

With­in statu­tory pro­vi­sions our com­pany cre­ates user pro­files under a pseu­do­nym for the rea­son of pro­mo­tion, mar­ket re­search and the cus­tomiza­tion of our ser­vices. You can ob­ject to the usage of this data at any time with fu­ture ef­fect.

1.2. Third-​​​​party cook­ies

If nec­es­sary, our web­site may also use cook­ies from com­pa­nies with whom we co­op­er­ate for the pur­pose of ad­ver­tis­ing, an­a­lyz­ing, or im­prov­ing the fea­tures of our web­site.

Please refer to the fol­low­ing in­for­ma­tion for de­tails, in par­tic­u­lar for the legal basis and pur­pose of such third-​​​​party col­lec­tion and pro­cess­ing of data col­lect­ed through cook­ies.

1.3. Dis­abling cook­ies

You can refuse the use of cook­ies by chang­ing the set­tings on your brows­er. Like­wise, you can use the brows­er to delete cook­ies that have al­ready been stored. How­ever, the steps and mea­sures re­quired vary, de­pend­ing on the brows­er you use. If you pre­vent or re­strict the in­stal­la­tion of cook­ies, not all of the func­tions on our site may be fully us­able.

 

  1. Web analy­sis tools
2.1 Google An­a­lyt­ics (with anony­mi­sa­tion func­tion)

BWT AG has in­te­grat­ed the Google An­a­lyt­ics com­po­nent (with anony­mi­sa­tion func­tion) into this web­site. Google An­a­lyt­ics is a web analy­sis ser­vice. Web an­a­lyt­ics refers to the col­lec­tion, com­pi­la­tion and eval­u­a­tion of data on the be­hav­iour of vis­i­tors to web­sites. A web analy­sis ser­vice col­lects data on, among other things, the web­site from which a data sub­ject ar­rived on a web­site (known as the re­fer­rer), which sub­pages of the web­site are ac­cessed or how often and the length of time for which a sub­page was viewed. Web an­a­lyt­ics is pre­dom­i­nant­ly used to op­ti­mise a web­site and to per­form a cost-​ben­e­fit analy­sis of on­line ad­ver­tis­ing.

The com­pany that op­er­ates the Google An­a­lyt­ics com­po­nent is Google LLC (“Google”) 1600 Am­phithe­atre Pkwy, Moun­tain View, CA 94043-​​​​1351, USA.

BWT AG uses the “_gat._anonymizeIp” suf­fix to carry out web analy­ses using Google An­a­lyt­ics. By using this suf­fix, the IP ad­dress of the data sub­ject’s in­ter­net con­nec­tion is trun­cated and anonymised by Google when our web­site is ac­cessed from a mem­ber state of the Eu­ro­pean Union or from an­other coun­try that is a sig­na­tory to the Agree­ment on the Eu­ro­pean Eco­nomic Area (EEA).

The pur­pose of the Google An­a­lyt­ics com­po­nent is to analyse vis­i­tor flows on our web­site. Google uses the data and in­for­ma­tion gained to, among other things, eval­u­ate the usage of our web­site, to cre­ate on­line re­ports for us that show and com­pile the ac­tiv­i­ties on our web­site and to pro­vide fur­ther ser­vices in con­nec­tion with the usage of our web­site.

Google An­a­lyt­ics places a cook­ie on the data sub­ject’s IT sys­tem. It has al­ready been ex­plained above what cook­ies are. Plac­ing the cook­ie en­ables Google to analyse the usage of our web­site. Each time one of the in­di­vid­ual pages of this web­site, which is op­er­ated by the data con­troller and on which a Google An­a­lyt­ics com­po­nent has been in­te­grat­ed, is called up, the web brows­er on the data sub­ject’s IT sys­tem is au­to­mat­i­cally prompt­ed by the Google An­a­lyt­ics com­po­nent to trans­mit data to Google for the pur­pose of on­line analy­sis.

As al­ready out­lined above, the data sub­ject can at all times use a cor­re­spond­ing set­ting on the web brows­er used to block the place­ment of cook­ies by our web­site and thus per­ma­nent­ly ob­ject to the place­ment of cook­ies. Such a set­ting on the web brows­er used would also pre­vent Google from plac­ing a cook­ie on the data sub­ject’s IT sys­tem. In ad­di­tion, a cook­ie that has al­ready been placed by Google An­a­lyt­ics can be delet­ed at any time using the web brows­er or other soft­ware pro­grams.

Fur­ther­more, the data sub­ject has the op­tion of ob­ject­ing to the col­lec­tion of data gen­er­ated by Google An­a­lyt­ics in re­la­tion to usage of this web­site as well as to the pro­cess­ing of this data by Google and can pre­vent this. To do so, the data sub­ject must down­load and in­stall a brows­er add-​on at https:// tools. google. com/ dl­page/ gaoptout. This brows­er add-​on in­forms Google An­a­lyt­ics via JavaScript that data and in­for­ma­tion on vis­its to web­sites may not be trans­mit­ted to Google An­a­lyt­ics. The in­stal­la­tion of the brows­er add-​on is in­ter­pret­ed by Google as an ob­jec­tion. If the data sub­ject’s IT sys­tem is delet­ed, for­mat­ted or re­in­stalled at a later time, the data sub­ject must re-in­stall the brows­er add-​on to de­ac­ti­vate Google An­a­lyt­ics. If the brows­er add-​on is unin­stalled or de­ac­ti­vated by the data sub­ject or by an­other per­son in his area of con­trol, there is an op­tion to re­in­stall or re­ac­ti­vate the brows­er add-​on.

Fur­ther in­for­ma­tion and Google’s cur­rent­ly ap­plic­a­ble pri­vacy pol­icy can be down­loaded from https:// www. google. de/ intl/ de/ poli­cies/ pri­va­cy/ and http:// www. google. com/ an­a­lyt­ics/ terms/ de. html. Google An­a­lyt­ics is ex­plained in more de­tail under the fol­low­ing link: https:// www. google. com/ intl/ de_ de/ an­a­lyt­ics/.

2.2. Google Ad­Words with Con­ver­sion Track­ing

Our web­site uses Google Ad­Words and con­ver­sion track­ing. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­in­after “Google”).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

We use con­ver­sion track­ing to pro­vide tar­geted pro­mo­tion of our site. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the analy­sis, op­ti­miza­tion, and eco­nomic op­er­a­tion of our site.

If you click on an ad placed by Google, the con­ver­sion track­ing used stores a cook­ie on your de­vice. These so-​called con­ver­sion cook­ies ex­pire after 30 days and do not oth­er­wise iden­tify you per­son­ally.

If the cook­ie is still valid and you visit a spe­cific page of our web­site, both we and Google can eval­u­ate that you clicked on one of our ads placed on Google and that you were then for­ward­ed to our web­site.

The data col­lect­ed in this way is in turn used by Google to pro­vide us with an eval­u­a­tion of vis­its to our web­site and what vis­i­tors do once there. In ad­di­tion, we re­ceive in­for­ma­tion about the num­ber of users who clicked on our ad­ver­tise­ment(s) as well as about the pages on our site that are sub­se­quent­ly vis­ited. Nei­ther we nor third par­ties who also use Google Ad­Words will be able to iden­tify you from this con­ver­sion track­ing.

You can also pre­vent or re­strict the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your brows­er. Like­wise, you can use the brows­er to delete cook­ies that have al­ready been stored. How­ever, the steps and mea­sures re­quired vary, de­pend­ing on the brows­er you use. If you have any ques­tions, please use the help func­tion or con­sult the doc­u­men­ta­tion for your brows­er or con­tact its maker for sup­port.

In ad­di­tion, Google pro­vides fur­ther in­for­ma­tion with re­gard to its data pro­tec­tion prac­tices in par­tic­u­lar in­for­ma­tion on how you can pre­vent the use of your data.

https:// ser­vices. google. com/ sites­tats/ de. html
http:// www. google. com/ poli­cies/ tec hnol ogie s/ ads/
http:// www. google. de/ poli­cies/ pri­vacy/

 

  1. So­cial Media

We are pre­sent on so­cial net­works and plat­forms to com­mu­ni­cate with and in­form cus­tomers, stake­hold­ers and users about our ser­vices.

In this re­gard, we point out that user data might be processed out­side the Eu­ro­pean Union. This can re­sult in risks for the users, e.g. the en­force­ment of user rights might be more dif­fi­cult. Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield providers guar­an­tee that they will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data.

Usu­ally, the user data is processed for mar­ket re­search and ad­ver­tis­ing pur­poses. On basis of the usage be­hav­iour and the in­ter­ests aris­ing user pro­files can be drawn. The user pro­files can be used to place ad­ver­tis­ing in and out­side of so­cial net­works and plat­forms, to at­tend to the user’s spe­cific in­ter­ests. For this pur­pose cook­ies are stored on the user’s de­vice, where the user’s be­hav­iour and in­ter­ests are stored. Fur­ther­more the user pro­files might save data in­de­pen­dent from the used de­vice.

The pro­cess­ing of the users’ per­sonal data is based on Art. 6 Para. 1 lit. f) GDPR, our le­git­i­mate in­ter­est on ef­fec­tive in­for­ma­tion of and com­mu­ni­ca­tion with the users. If the users are asked for con­sent for the data pro­cess­ing by the providers, the legal basis is Art. 6 Para. 1 lit. a) GDPR, Art. 7 GDPR.

Re­quests for in­for­ma­tion and en­force­ment of user rights can be most ef­fec­tive­ly made with the providers. Sole­ly the providers have ac­cess to the user data, they can take ac­tions and pro­vide in­for­ma­tion. Should you need as­sis­tance, you can con­tact us at any time.

For a de­tailed de­scrip­tion of the data pro­cess­ing and the pos­si­bil­ity to ap­peal (opt-​out), please refer to the fol­low­ing links:

   - Face­book (Face­book Ire­land Ltd., 4 Grand Canal Square, Grand Canal Har­bour, Dublin 2, Ir­land)
          Pri­vacy Pol­icy: https:// www. face­book. com/ pol­icy. php
          Opt-​Out: http:// www. aboutads. info/ choic­es/
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 Gnyw AAC& sta tus=Act ive

   - Google/ YouTube (Google LLC, 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043, USA)
          Pri­vacy Pol­icy:  https:// poli­cies. google. com/ pri­vacy
          Opt-​Out: https:// ads­set­tings. google. com/ aut hent icat ed,
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

   - In­sta­gram (In­sta­gram Inc., 1601 Wil­low Road, Menlo Park, CA, 94025, USA)
          Pri­vacy Pol­icy: https:// help. in­sta­gram. com/ 155 8337 0790 0388

    - Twit­ter (Twit­ter Inc., 1355 Mar­ket Street, Suite 900, San Fran­cisco, CA 94103, USA) 
          Pri­vacy Pol­icy: https:// twit­ter. com/ pri­vacy
          Opt-​Out: https:// twit­ter. com/ per sona liza tion
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 TORz AAO& sta tus=Act ive

    - Pin­ter­est (Pin­ter­est Inc., 635 High Street, Palo Alto, CA, 94301, USA)
          Pri­vacy Pol­icy: https:// about. pin­ter­est. com/ de/ pri­vacy- pol­icy         

   - LinkedIn (LinkedIn Ire­land Un­lim­ited Com­pany Wilton Place, Dublin 2, Ir­land)
          Pri­vacy Pol­icy:  https:// www. linkedin. com/ legal/ pri­vacy- pol­icy,
          Opt-​Out: https:// www. linkedin. com/ pset­tings/ guest-​​​​ con­trols/ re­tar­get­ing- opt- out,
          Pri­vacy Shield: https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 L0UZ AA0& sta tus=Act ive.

   - Xing (XING AG, Damm­torstraße 29-32, 20354 Ham­burg, Deutsch­land)
          Pri­vacy Pol­icy: https:// pri­vacy. xing. com/ de/ dat ensc hutz erkl aeru ng

 

  1. So­cial plug-​ins

We use plug-​ins of so­cial net­works. If the plug-​in is stored on one of the pages you visit on our web­site, your brows­er will down­load an icon for the plug-​in from the so­cial net­work’s servers. For tech­ni­cal rea­sons, it is nec­es­sary for the so­cial net­work to process your IP ad­dress. In ad­di­tion, the date and time of your visit to our web­site will also be record­ed.

If you are logged in to the so­cial net­work while vis­it­ing one of our plugged-​​​​in web­sites, the in­for­ma­tion col­lect­ed by the plug-​in from your spe­cific visit will be rec­og­nized by the so­cial net­work. The in­for­ma­tion col­lect­ed may then be as­signed to your per­sonal ac­count at the so­cial net­work. If, for ex­am­ple, you use the “Like”- or “Share”- but­ton, this in­for­ma­tion will be stored in your so­cial net­work ac­count and pub­lished on the so­cial net­work plat­form.

If you want to pre­vent this, you must ei­ther log out of the so­cial net­work be­fore vis­it­ing our web­site or use an add-​on for your brows­er to pre­vent the so­cial net­work plug-​in from load­ing.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in im­prov­ing the qual­ity of our web­site.


4.1. Face­book

Our web­site uses the plug-​in of the Face­book so­cial net­work. Face­book.com is a ser­vice pro­vided by Face­book Inc., 1601 S. Cal­i­for­nia Ave, Palo Alto, CA 94304, USA. In the EU, this ser­vice is also op­er­ated by Face­book Ire­land Lim­ited, 4 Grand Canal Square, Dublin 2, Ire­land, here­in­after both re­ferred to as "Face­book."

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Face­book guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 Gnyw AAC& sta tus=Act ive

Fur­ther in­for­ma­tion about the pos­si­ble plug-​ins, their re­spec­tive func­tions and about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Face­book's pri­vacy pol­icy found at

https:// de­vel­op­ers. face­book. com/ docs/ plu­g­ins/

https:// www. face­book. com/ pol­icy. php


4.2. Twit­ter

Our web­site uses the plug-​in of the Twit­ter so­cial net­work. The Twit­ter ser­vice is op­er­ated by Twit­ter Inc., 795 Fol­som St., Suite 600, San Fran­cisco, CA 94107, USA ("Twit­ter").

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Twit­ter guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 TORz AAO& sta tus=Act ive

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// twit­ter. com/ pri­vacy


4.3. In­sta­gram

Our web­site uses the plug-​in of the In­sta­gram so­cial net­work. The In­sta­gram Ser­vice is op­er­ated by In­sta­gram LLC, 1 Hack­er Way, Build­ing 14 First Floor, Menlo Park, CA, USA („In­sta­gram“).

Fur­ther in­for­ma­tion about the pos­si­ble plug-​ins, their re­spec­tive func­tions and about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in In­sta­gram’s pri­vacy pol­icy found at

https:// help. in­sta­gram. com/ 519 5221 2510 7875


4.4. Youtube

We use YouTube on our web­site. This is a video por­tal op­er­ated by YouTube LLC, 901 Cher­ry Ave, 94066 San Bruno, CA, USA, here­in­after re­ferred to as "YouTube". YouTube is a sub­sidiary of Google LLC, 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 USA, here­in­after re­ferred to as "Google".

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google and its sub­sidiary YouTube guar­an­tee that they will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

We use YouTube in its ad­vanced pri­vacy mode to show you videos. Ac­cord­ing to YouTube, the ad­vanced pri­vacy mode means that the data spec­i­fied below will only be trans­mit­ted to the YouTube serv­er if you ac­tu­ally start a video. With­out this mode, a con­nec­tion to the YouTube serv­er in the USA will be es­tab­lished as soon as you ac­cess any of our web­pages on which a YouTube video is em­bed­ded.

This con­nec­tion is re­quired in order to be able to dis­play the re­spec­tive video on our web­site with­in your brows­er. YouTube will record and process at a min­i­mum your IP ad­dress, the date and time the video was dis­played, as well as the web­site you vis­ited. In ad­di­tion, a con­nec­tion to the Dou­bleClick ad­ver­tis­ing net­work of Google is es­tab­lished.

For the pur­pose of func­tion­al­ity and analy­sis of usage be­hav­ior, YouTube per­ma­nent­ly stores cook­ies on your de­vice via your brows­er. If you do not agree to this pro­cess­ing, you have the op­tion of pre­vent­ing the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your brows­er. Fur­ther de­tails can be found in the sec­tion about cook­ies above.

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Google's pri­vacy pol­icy found at

https:// poli­cies. google. com/ pri­vacy


4.5. Pin­ter­est

Our web­site uses the plug-​in of the In­sta­gram so­cial net­work. The Pin­ter­est Ser­vice is op­er­ated by Pin­ter­est Inc., 808 Bran­nan Street, San Fran­cisco, CA 94103, USA („Pin­ter­est“).

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// pol­icy. pin­ter­est. com/ en/ pri­vacy- pol­icy


4.6. Xing

Our web­site uses the plug-​in of the Xing so­cial net­work. The Xing Ser­vice is op­er­ated by XING SE, Damm­torstraße 30, 20354 Ham­burg, Deutsch­land (“Xing“).

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// pri­vacy. xing. com/ en


4.7. LinkedIn

Our web­site uses the plug-​in of the LinkedIn so­cial net­work. LinkedIn is a ser­vice pro­vided by LinkedIn Cor­po­ra­tion, 2029 Stier­lin Court Moun­tain View, CA 94043, USA. In the EU, this ser­vice is op­er­ated by LinkedIn Ire­land, Pri­vacy Pol­icy Is­sues, Wilton Plaza, Wilton Place, Dublin 2, Ire­land here­in­after both re­ferred to as "LinkedIn."

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield LinkedIn guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 L0UZ AA0& sta tus=Act ive

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at

https:// www. linkedin. com/ legal/ pri­vacy- pol­icy? trk=uno- reg- guest-​​​​ home- pri­vacy- pol­icy

 

  1. So­cial Lo­gins

To reg­is­ter and log in to your cus­tomer ac­count, you also have the op­tion of au­then­ti­cat­ing your­self with your ex­ist­ing pro­file on one of the fol­low­ing so­cial net­works, Face­book, Google+ or LinkedIn, and fi­nally reg­is­ter­ing or log­ging in.

For this pur­pose, you will find on the reg­is­tra­tion page or login page the cor­re­spond­ing sym­bols of the re­spec­tive providers of the so­cial net­works sup­port­ed by our web­site. Be­fore a con­nec­tion to the provider is es­tab­lished, you must ex­press­ly agree to the process and trans­mis­sion of data de­scribed below:

By click­ing on the re­spec­tive sym­bol, a new pop-​up win­dow (so-​called app) opens, in which you must log in with your login data for the so­cial net­work. After you have suc­cess­fully logged in, the so­cial net­work will tell you, which data will be trans­mit­ted to us for au­then­ti­ca­tion as part of the reg­is­tra­tion or login process. If you have agreed to this data trans­fer, the fields re­quired by us for reg­is­tra­tion will be filled with the trans­mit­ted data. The in­for­ma­tion we re­quire for reg­is­tra­tion or login is (i) your name and (ii) your email ad­dress.

Only after your ex­press con­sent to the use of the trans­mit­ted and re­quired data, your data will be stored by us and used for the pur­poses as stat­ed with­in this Pri­vacy Pol­icy. There is no link be­yond the au­then­ti­ca­tion process be­tween your cus­tomer ac­count cre­ated with us and your ac­count on the cor­re­spond­ing so­cial net­work.

In order to per­form the au­then­ti­ca­tion process for reg­is­tra­tion and login, your IP ad­dress is trans­mit­ted to the re­spec­tive so­cial net­work provider. We have no in­flu­ence on the pur­pose and scope of data col­lec­tion and on the fur­ther pro­cess­ing of the data by the re­spec­tive provider of the so­cial net­work. For fur­ther in­for­ma­tion, please read the data pro­tec­tion in­for­ma­tion of the re­spec­tive provider.

 

  1. On­line Ad­ver­tis­ing

6.1. Ama­zon Ads

With­in our web­site, we use the "Ama­zon Pixel" to pre­sent ad­ver­tise­ments tai­lored to in­di­vid­ual in­ter­ests. This is done using the in­for­ma­tion you pro­vide to us when you visit our web­sites and use our con­tent or ser­vices. Cus­tomized ads, some­times re­ferred to as per­son­al­ized or in­ter­est-​based ad­ver­tis­ing, are based on in­for­ma­tion we re­ceive through your ac­tiv­i­ties, such as: For ex­am­ple, pur­chas­es on our web­sites, use of de­vices, soft­ware or ap­pli­ca­tions, or vis­its to sites con­tain­ing Ama­zon con­tent or ads, in­ter­ac­tion with Ama­zon tools, or use of these pay­ment ser­vices.

The data col­lect­ed in this way is anony­mous to us, which means that we can nei­ther see per­sonal data of in­di­vid­ual users nor com­bine these with other in­for­ma­tion about a user.

The data is stored and processed by Ama­zon. Ama­zon can track the be­hav­ior of users who clicked on an ad and were redi­rect­ed to our web­site. By using cook­ies, which are text files stored on your com­puter, Ama­zon can then rec­og­nize that user in the Ama­zon mem­ber area and op­ti­mize the ef­fi­cien­cy of ad­ver­tise­ments, for ex­am­ple to offer ad­ver­tise­ment tai­lored to the needs of tar­get group, in order to the data use pol­icy of Ama­zon. This only ap­plies to users who have an ac­count on Ama­zon and are logged into the mem­ber’s area of Ama­zon. Users who are not mem­bers of Ama­zon are not af­fect­ed by this data pro­cess­ing.

You can ob­ject the data pro­cess­ing by fol­low­ing link: https:// www. ama­zon. de/ ad­prefs 

 

6.2 Face­book Cus­tom Au­di­ences

We use the mar­ket­ing tool "Face­book Cus­tom Au­di­ence" to ad­ver­tise on other web­sites such as the so­cial net­work "Face­book". Face­book Cus­tom Au­di­ence is a tool of­fered by Face­book Ire­land Lim­it­ed that as­so­ciates a vis­i­tor to one of the web­sites op­er­at­ed by the BWT Group with a Face­book user in order to ad­ver­tise on the Face­book plat­form. To this end, we share your in­for­ma­tion with Face­book and use cook­ies or sim­i­lar tech­nolo­gies on our web­site to an­a­lyze the ef­fec­tive­ness of our ad­ver­tise­ments on other web­sites. For more in­for­ma­tion about Face­book's use of in­for­ma­tion, see the fol­low­ing link: https://www.face­book.com/ads/about You may opt out of re­ceiv­ing ad­ver­tis­ing from this tool through your Face­book set­tings.

 

6.3 Con­ver­sion Track­ing

Google Ad­Words Con­ver­sion

Track­ing In our in­ter­net pres­ence we use the ad­ver­tis­ing com­po­nent Google Ad­Words and the so-​called con­ver­sion track­ing. This is a ser­vice of Google LLC, 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 USA, here­in­after re­ferred to as "Google".

By being cer­ti­fied ac­cord­ing to the EU-US Pri­va­cy Shield, Google guar­an­tees that the data pro­tec­tion re­quire­ments of the EU are also ob­served when pro­cess­ing data in the USA. https://www.pri­va­cyshield.gov/par­tic­i­pant?id=a2zt000000001L5AAI&sta­tus=Ac­tive

We use con­ver­sion track­ing for tar­get­ed ad­ver­tis­ing of our ser­vices. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the analy­sis, op­ti­mi­sa­tion and eco­nom­ic op­er­a­tion of our web­site.

If you click on an ad­ver­tise­ment placed by Google, the con­ver­sion track­ing we use saves a cook­ie on your ter­mi­nal de­vice. These so-​called con­ver­sion cook­ies lose their va­lid­i­ty after 30 days and do not serve your per­son­al iden­ti­fi­ca­tion. If the cook­ie is still valid and you visit a cer­tain page of our web­site, both we and Google can eval­u­ate that you have clicked on one of our ads placed with Google and that you have sub­se­quent­ly been for­ward­ed to our web­site.

Google uses the in­for­ma­tion col­lect­ed in this way to com­pile sta­tis­tics about your visit to our web­site. It also pro­vides us with in­for­ma­tion about the num­ber of users who clicked on our ad(s) and the pages of our web­site that were sub­se­quent­ly ac­cessed. How­ev­er, nei­ther we nor third par­ties who also use Google Ad­Words are able to iden­ti­fy you in this way. You can also pre­vent or re­strict the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your In­ter­net brows­er. At the same time, you can delete cook­ies that have al­ready been saved at any time. How­ev­er, the steps and mea­sures re­quired for this de­pend on the type of In­ter­net brows­er you are using. If you have any ques­tions, please use the help func­tion or doc­u­men­ta­tion of your In­ter­net brows­er or con­tact its man­u­fac­tur­er or sup­port.

Fur­ther­more, Google also of­fers fur­ther in­for­ma­tion on this sub­ject, in par­tic­u­lar on the pos­si­bil­i­ties of pre­vent­ing the use of data, under the fol­low­ing links.

https://ser­vices.google.com/sites­tats/de.html

http://www.google.com/poli­cies/tech­nolo­gies/ads/

http://www.google.de/poli­cies/pri­va­cy/

This web­site uses third-​​​​party tools for analy­sis pur­pos­es. These tools mea­sure the ef­fec­tive­ness with which users are ad­dressed by ad­ver­tise­ments (so-​called "con­ver­sion track­ing").

When you click on ad­ver­tise­ments from one of the third par­ties list­ed below, a con­ver­sion track­ing cook­ie is placed on your com­put­er. If you now visit a par­tic­u­lar web­site, the third party provider and we may rec­og­nize that you clicked on the ad and were di­rect­ed to that page. This al­lows us to col­lect in­for­ma­tion that is rel­e­vant to our ad­ver­tis­ing ef­forts. We may learn the total num­ber of users who clicked on an ad, the du­ra­tion of their visit, the op­er­at­ing sys­tem, de­vice model, lo­ca­tion, pay­ment trans­ac­tions made, and the ex­tent to which mo­bile apps were used.

We are not given any per­son­al in­for­ma­tion about the iden­ti­ty of the user. If you do not wish to par­tic­i­pate in this con­ver­sion track­ing pro­ce­dure, you can refuse to set a cook­ie as re­quired for this pur­pose - for ex­am­ple by set­ting your brows­er to gen­er­al­ly de­ac­ti­vate the au­to­mat­ic set­ting of cook­ies. For ex­am­ple, use the "Do not track" op­tion ("DNT") of your In­ter­net brows­er.

  • Out­brain Con­ver­sion Pixel: 
    Fur­ther in­for­ma­tion on data pro­tec­tion and cook­ies of Out­brain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA, can be found at https://www.out­brain.com/legal/pri­va­cy 
  • Ze­man­ta Con­ver­sion Pixel:
    Fur­ther in­for­ma­tion on data pro­tec­tion and cook­ies of Ze­man­ta inc. 33 West 17th Street. 9th floor, 10010 New York NY, USA, can be found at http://www.ze­man­ta.com/legal/pri­va­cy/

 

  1. Google Fonts

Our web­site uses Google Fonts to dis­play ex­ter­nal fonts. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­in­after: Google).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

To en­able the dis­play of cer­tain fonts on our web­site, a con­nec­tion to the Google serv­er in the USA is es­tab­lished when­ever our web­site is ac­cessed.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the op­ti­miza­tion and eco­nomic op­er­a­tion of our site.

When you ac­cess our site, a con­nec­tion to Google is es­tab­lished from which Google can iden­tify the site from which your re­quest has been sent and to which IP ad­dress the fonts are being trans­mit­ted for dis­play.

Google of­fers de­tailed in­for­ma­tion in par­tic­u­lar on op­tions for pre­vent­ing the use of data.

https:// ads­set­tings. google. com/ aut hent icat ed

https:// poli­cies. google. com/ pri­vacy

 

  1. Google-​​​​Maps

Our web­site uses Google Maps to dis­play our lo­ca­tion and to pro­vide di­rec­tions. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­in­after: Google).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the Unit­ed States.

https:// www. pri vacy shie ld. gov/ par­tic­i­pant? id=a2z t000 0000 01L5 AAI& sta tus=Act ive

To en­able the dis­play of cer­tain fonts on our web­site, a con­nec­tion to the Google serv­er in the USA is es­tab­lished when­ever our web­site is ac­cessed. If you ac­cess the Google Maps com­po­nents in­te­grat­ed into our web­site, Google will store a cook­ie on your de­vice via your brows­er. Your user set­tings and data are processed to dis­play our lo­ca­tion and cre­ate a route de­scrip­tion. We can­not pre­vent Google from using servers in the USA.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in op­ti­miz­ing the func­tion­al­ity of our web­site.

By con­nect­ing to Google in this way, Google can de­ter­mine from which web­site your re­quest has been sent and to which IP ad­dress the di­rec­tions are trans­mit­ted. If you do not agree to this pro­cess­ing, you have the op­tion of pre­vent­ing the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your brows­er. Fur­ther de­tails can be found in the sec­tion about cook­ies above.

In ad­di­tion, the use of Google Maps and the in­for­ma­tion ob­tained via Google Maps is gov­erned by the Google Terms of Use https:// poli­cies. google. com/ terms? gl=DE& hl=en

and the Terms and Con­di­tions for Google Maps https:// www. google. com/ intl/ de_ de/ help/ terms_ maps. html.

Google also of­fers fur­ther in­for­ma­tion in par­tic­u­lar on op­tions for pre­vent­ing the use of data.

https:// ads­set­tings. google. com/ aut hent icat ed

https:// poli­cies. google. com/ pri­vacy

 

19/08/2019