Sports sponsoring

BWT in motor sport

Particularly in motor sport, the colour pink has become ubiquitous and is a permanent fixture on racing tracks around the globe.
team team

Sports sponsoring

BWT in winter sports

In winter sports, the colour pink is also present everywhere, supporting many teams and athletes, as well as the legendary Hahnenkamm race in Kitzbühel.
Granerud sprung Granerud sprung

Sports sponsoring

BWT in soccer

BWT is a proud partner of soccer teams in several countries, whilst also having a presence in many soccer stadiums and helping to promote young talent.
Lask Linz Lask Linz

BWT in sports


Pink: The color of international high performance sport

BWT has been a sponsor of top- class sports since 2015. We are united by the demand for quality, innovative technologies, and the passion to give our best every day.

The last few years BWT has left clear traces in the world of sports - it is impossible to imagine the racing, skiing, ski jumping and soccer circus without the color PINK. It catches the eye of spectators at events. The fact that this is not purely about attracting attention, the color pink stands for our mission "Change the World – sip by sip". We are pleased that more and more of our partners are committing to this mission and sending a clear signal against single- use plastic waste.

Our goal is to take the mission "Change the World - sip by sip" out into the world. A goal that is intended to motivate people to do something good for themselves and the planet at the same time through world-famous platforms such as Formula 1, DTM, Porsche Supercup, Alpine skiing, ski jumping as well as a wide variety of ball sports - with locally treated and mineralized BWT water.

For You and Planet Blue


BWT in motorsports

The color PINK is omnipresent at many sporting events and especially in motorsport. The BWT branding is also a permanent fixture in the top class of motorsport - Formula 1. From the 2022 season, the Alpine F1 Team and BWT will be going down a joint path and entering a new era as BWT Alpine.

Firmly linked to the color PINK is the BWT mission "Change the World - sip by sip". Making the world a little better every day. Behind this message is the goal of reducing the unnecessary transport of water bottles and the worldwide emission of CO2 emissions, while at the same time dispensing with the use of disposable plastic bottles.

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BWT Alpine Ocon

BWT in winter sports

We have been part of winter sports since 2017. Whether on the start numbers of the athletes or on the boards on the steepest downhill races in the world - no one in alpine skiing can get past our BWT Pink. In addition, to the legendary races in Killington (USA) and Beaver Creek (USA), we also support the Swiss Ski Team, the US Ski Team and numerous athletes. We are also represented on the ski jumping and ski flying hills of this world and celebrate great successes every season.
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BWT Swiss Ski

BWT in football

BWT supports football teams at both the national and inter­na­tional level and its logo can be found on club shirts. The unmis­tak­able pink BWT branding also graces the hoard­ings and boxes in a number of stadiums. As a highly respected company, BWT is committed to spon­soring youth sports and supporting young talent in football.
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