Pink as a Symbol of Change
Sports
Sponsorships With a Purpose. For You and Planet Blue.
Since 2015, BWT Pink has become a recognizable symbol across our sponsorships. Through sponsorships in sports, culture, we inspire communities to embrace change - sip by sip. Our signature BWT Pink isn‘t just about energy and visibility – it‘s a bold statement of BWT‘s commitment to driving real, positive change.
Motorsports
From Formula 1 to top racing series, BWT dominates global racetracks. Our mission: combine high performance with responsible water use.
Winter Sports
BWT is a strong presence in ski jumping, supporting athletes with tap-water-based hydration solutions in extreme conditions.
Soccer
As a proud partner of leading football teams, BWT fosters young talent and promotes tap water over single-use bottles on and off the field.
Other Sports
Beyond motorsport and soccer, BWT engages in diverse sports to promote tap water over single-use plastic bottles.
Our sponsorships are not just a means to an end. For BWT, they are an important way to express their mission in the world and to reach a community of people who want to help Change the World – sip by sip.