Sports sponsoring

BWT in motor sport

Particularly in motor sport, the colour pink has become ubiquitous and is a permanent fixture on racing tracks around the globe.
team team

Sports sponsoring

BWT in winter sports

In winter sports, the colour pink is also present everywhere, supporting many teams and athletes, as well as the legendary Hahnenkamm race in Kitzbühel.
Ski Alpin Ski Alpin

Sports sponsoring

BWT in soccer

BWT is a proud partner of soccer teams in several countries, whilst also having a presence in many soccer stadiums and helping to promote young talent.
Lask Linz Lask Linz

BWT and sports

Sports

Pink: The trademark of international sports highlights.

BWT has been a sponsor of top-​class sports since 2015. We are united by the demand for quality, inno­v­a­tive tech­nolo­gies, and the passion to give our best every day. The last few years BWT has left clear traces in the world of sports - it is impos­sible to imagine the racing, skiing, ski jumping and soccer circus without the color PINK. It catches the eye of spec­ta­tors at events. The fact that this is not purely about attracting atten­tion, the color pink stands for our mission "Change the World – sip by sip". We are pleased that more and more of our part­ners are commit­ting to this mission, imple­menting our Bottle Free Zone concept, and thus sending a clear signal against single-​use plastic waste.

We have set ourselves the goal of making Formula 1 paddock free of single-​use plastic bottles over the next few years. To achieve this goal, BWT is setting up water dispensers throughout the paddock and in the Paddock Club, where drivers, crew and fans can enjoy fresh, local water – miner­al­ized with magne­sium, zinc, and sili­cate - in reusable bottles. But numerous other sporting events and clubs – from the ADAC GT Masters to LASK and SV Sand­hausen, to different winter sports desti­na­tion in the world and the French national stadium Stade de France – now also rely on BWT miner­al­ized water.

The Bottle Free Zone concept is simple, sustain­able, and easy to imple­ment every­where. It's not about doing without bottles completely: Rather, our initia­tive aims to avoid single-​use bottles and thus reduce plastic waste.

Sports

BWT in motor sport

The colour PINK is omnipresent at many sporting events and especially in motorsport. The BWT branding is also a fixed component in the top class of motorsport - Formula 1. From the 2022 season, the Alpine F1 Team and BWT will be going down the same path and entering a new era as the BWT Alpine F1 Team.

Firmly linked to the colour PINK is the BWT mission "Change the World - sip by sip". To make the world a little better every day, for example with a Bottle Free Zone. Behind this message is the goal of reducing the unnecessary transport of water bottles and the worldwide emission of CO2, while at the same time dispensing with the use of disposable plastic bottles.

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alpine formular 1

BWT in winter sports

We have been part of winter sports since 2017. Whether on the start numbers of the athletes or on the boards on the steepest downhill races in the world - no one in alpine skiing can get past our BWT Pink. In addition to the legendary Hahnenkamm race, we also support the Swiss Ski Team and numerous athletes. We are also represented on the ski jumping and ski flying hills of this world and celebrate great successes every season. Furthermore, we support the Ice Hockey Cup in Switzerland.
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BWT Swiss Ski

BWT in football

BWT supports soccer teams at both the national and inter­na­tional level and its logo can be found on club shirts. The unmis­tak­able pink BWT branding also graces the hoard­ings and boxes in a number of stadiums. As a highly respected company, BWT is committed to spon­soring youth sports and supporting young talent in soccer.
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Lask Linz