Pink as a Symbol of Change
Sports
Sustainable Action. Measurable Impact. For You and Planet Blue.
Since 2015, BWT has turned pink into a global symbol of transformation and sustainability. Through sponsorships in sports, culture, we inspire communities to embrace change - sip by sip. Our signature BWT Pink isn‘t just about energy and visibility – it‘s a bold statement of BWT‘s commitment to driving real, positive change.
Motorsports
From Formula 1 to top racing series, BWT dominates global racetracks. Our mission: combine high performance with sustainability and clean water initiatives.
Winter Sports
BWT is a strong presence in ski jumping, supporting athletes and promoting eco-friendly hydration in extreme conditions.
Soccer
As a proud partner of leading football teams, BWT fosters young talent and inspires millions to embrace sustainability on and off the field.
Other Sports
Beyond motorsport and soccer, BWT engages in diverse sports to spread our vision: sustainable hydration for a better planet.
Our sponsorships are not just a means to an end. For BWT, they are an important way to express their mission in the world and to reach a community of people who want to help Change the World – sip by sip.