BWT in Sponsoring
Sports
Since 2015, when BWT began its sponsorships, the sports landscape has turned PINK. From Formula 1 to football, ski jumping, BWT’s presence in sport is a standout example of its international visibility and influence.
While PINK symbolizes energy and visibility, it also represents BWT’s commitment to driving real, positive change. Sponsorships serve as a powerful platform to communicate this message and to connect with a global community eager to help "Change the World – sip by sip“.
Through strategic partnerships in sports, culture, education, and beyond, single-use plastic bottles are being replaced with locally filtered and mineralized BWT water – significantly reducing plastic waste and promoting sustainable hydration.These partnerships also play a vital role in supporting global access to clean drinking water.
Through international sponsorships, funding is directed to the AQUA PEARLS For You and Planet Blue Foundation, enabling impactful initiatives such as the construction of several hundred wells, bringing clean drinking water to underserved regions around the world.
Sustainable action. Measurable impact. For You and Planet Blue.
