Sports sponsoring

BWT in winter sports

With regard to the tradition-rich world of winter sports, BWT's main presence is in alpine and nordic skiing.

BWT in winter sports

Winter sports

Pink - the colour of winter sports

BWT has also been involved as a partner in winter sports since 2017. Here, BWT's presence extends from the breathtakingly steep slopes above the hubbub of the finishing area to the ski-resort dancefloors. It's hard to imagine alpine ski racing without BWT, which, in addition to the legendary Hahnenkamm downhill in Kitzbühel, also sponsors the SWISS Ski Team and numerous athletes. BWT is also widely represented on the ski jumping and flying hills of the world, where it celebrates multiple successes with its teams and athletes every season. Moreover, BWT is also represented in the national Swiss Ice Hockey Cup.

Alpine skiing

Swiss Ski

Since 1904, the Swiss Ski Association Swiss-Ski has been the umbrella organisation for Swiss snow sports and can rely on the support of BWT as its official sponsor.

BWT has concluded an extensive sponsoring agreement with the Swiss Ski Association and has thus entered into a very special cooperation. The sponsoring package includes start numbers for the races in Switzerland and bottle sponsorship for the top Swiss ski athletes as well as perimeter advertising next to the slopes. BWT is also the official water partner of Swiss-Ski.

Beat Feuz

He is currently the best downhill skier in the world: Beat Feuz. After the winters 2017/2018 and 2018/2019 he was presented with the crystal ball for the overall World Cup victory in the downhill. In 2017 the Swiss athlete also became downhill World Champion in St. Moritz. And one year later he won two medals at the Olympic Games in Pyeongchang.

Hahnenkamm Race in Kitzbühel

Since 1931, the Hahnenkamm Race in Kitzbühel has been one of the most famous World Cup races in Alpine sports and the Streif is considered the most spectacular ski run in the world with jumps of up to 80 metres. BWT supplies the legendary KitzRaceClub with the best magnesium mineralized water and the Streif shines in bright pink.

Ski jumping

BWT jump ski

BWT is the official jump ski producer. In cooperation with Fischer Sports GmbH, BWT has been accompanying a team on the pink BWT jump ski since 2017. The two companies have a lot in common: BWT and Fischer are both internationally active and benchmarks in their field. They focus equally on technology and innovation, meet the highest quality standards and are therefore extremely successful in water technology and winter sports hardware. The basis for a long-term partnership is therefore obvious.

BWT Distance Award

Meter by meter - drop by drop - let's change the world together!

The BWT Distance Award counts all distances (meters) of the current season achieved in the competition jumps and in the individual competitions. Every 18.000 meters a well is built for the inhabitants of Gambia.

To the current score

Another successful four-hills tournament 2021

for our BWT athletes and the BWT Distance Award

Ice hockey

Swiss Ice Hockey Cup

Since the 2017/18 season, BWT has sponsored the Swiss Ice Hockey Cup (SIHC). An involvement with ice has long existed as BWT Aqua AT systems deliver the water for producing the required optimal ice quality at numerous Swiss ice hockey stadiums. BWT also supplies the teams with bottled and mineralized tap water. Moreover, the BWT logo decorates rink-side hoardings and players' equipment.

More BWT sports

BWT in motor sport

From Formula 1 through to hydrogen-powered racing cars, the colour pink is represented at race tracks around the world.

BWT in football

BWT is a proud partner of football teams in several countries, whilst also having a presence in many football stadiums and helping to promote young talent.