A Must-​Visit Desti­na­tion - BWT Pearl­water City

"Welcome to BWT's Pearl­water City" greets visi­tors above the expan­sive Welcome Area, where BWT’s world of inno­va­tion unfolds. With a dynamic pres­ence at ISH in Frank­furt—the industry’s most signif­i­cant event for sani­tary, heating, and air-​condi­tioning tech­nolo­gies—BWT's 1,500 square meter exhi­bi­tion stand show­cases cutting-​​edge water inno­va­tions, paired with inviting hospi­tality and framed by vibrant PINK neon lights.

“For BWT, ISH is the most impor­tant event in the global water industry,” says Andreas Weißenbacher, CEO of BWT Group. “We’re excited to present our world-​​first inno­va­tions on this global stage and immerse ourselves in the future of water tech­nology with profes­sionals from around the world. This future has a name: One Pipe Power Pearl­water. It’s a game-​changing tech­nology that offers the softest and tastiest miner­al­ized water from a single pipe—revo­lu­tion­izing water treat­ment as we know it. We’re confi­dent that our new prod­ucts and unique stand concept will inspire customers and empower them to become pioneers in water treat­ment and sani­tary tech­nology.”

The Game-​Changer: One Pipe Power Pearl­water

BWT has achieved the unthink­able: deliv­ering both the softest tastiest miner­al­ized Pearl­water from just one pipe. One Pipe Power Pearl­water provides the perfect balance of water soft­ness and taste, making it a world-​​first inno­va­tion that’s set to trans­form the industry. Drinking water profes­sionals can now offer their customers water with the best taste and excep­tional quality, all from a single tap.

A Sensory Expe­ri­ence Like No Other

BWT invites drinking water profes­sionals, archi­tects, builders, hotel devel­opers, plan­ners, and installers to immerse them­selves in the bene­fits of One Pipe Power Pearl­water. Visi­tors can expe­ri­ence a sensory journey: enjoy the unique taste of miner­al­ized Pearl­water at the BWT Pearl­water Bar, explore inter­ac­tive stations that high­light the advan­tages of soft, pearl-​​like water for health, enjoy­ment, and savings, and discover the design and conve­nience of the Pearl­water Miner­al­izer kitchen set, powered by Mixxo Pro, in the BWT Pearl­water Apart­ment.

Pearl­water City: A PINK Journey Through Inno­va­tion

Pearl­water City offers a colorful, vibrant explo­ration of water tech­nology in a world framed by pink inno­va­tion. Upon entering the expan­sive Welcome Center, guests can explore Pearl­water City Square, the heart of the exhibit, surrounded by the two-​story Perla­MAXX Revo­lu­tion Building, the Water Inno­va­tion Center, the Inter­na­tional District, the Pearls Arena, and the stylish Pearl­water Bistro. 

Span­ning over 1,500 square meters, the area is designed for easy navi­ga­tion, guided by a creative City Pocket Guide. The BWT Event App ensures seam­less access to event details, including partic­i­pa­tion in the Pearl­water Hero Chal­lenge, exciting presen­ta­tions in the Pearls Arena, and other special expe­ri­ences throughout the event.

Pearl­water City High­lights

The striking Perla­MAXX Revo­lu­tion Building, with its impres­sive product presen­ta­tions, is the first thing that catches the eye. Guests can explore BWT's world inno­va­tion, One Pipe Power Pearl­water, and learn how to offer their customers the softest, tastiest miner­al­ized water from a single pipe. BWT will also show­case a range of water dispenser solu­tions in the "Best Water Hotel Room" and offer insights into the future of the hotel and top-​tier restau­rant indus­tries. 

The Water Inno­va­tion Center high­lights BWT's exper­tise in domestic, building, and indus­trial tech­nology. This section focuses on the silent heroes of water treat­ment systems used in cities, hospi­tals, schools, sports facil­i­ties, museums, hotels, and restau­rants – often hidden from view but crucial for reli­able, pure water. BWT's membrane experts, Fumatech and Fumega, will also be on display. 

The Inter­na­tional District of Pearl­water City targets global markets outside the DACH region, show­casing BWT's inter­na­tional reach and prod­ucts. The Pearls Arena invites guests to attend presen­ta­tions, lectures, and product demon­stra­tions of world-​​first inno­va­tions.