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Cookies

Cookies

Many internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited internet sites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. As a result you can refuse the setting of cookies permanently. Furthermore, already set cookies can be deleted at any time via your internet browser or other software programs. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

These data will be stored for a maximum of 180 days to protect the data processing systems against unauthorized access.

a) Anonymous user profile
Within statutory provisions our company creates user profiles under a pseudonym for the reason of promotion, market research and the customization of our services. You can object to the usage of this data at any time with future effect. (Please see section 7).

b) Use of Google Maps
This website uses “Google Maps” a component of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (“Google”). Google sets a cookie in order to process the user configuration and data when the page with the integrated “Google Maps” component is displayed. As a general rule, this cookie is not deleted by closing the browser, but rather expires after a certain time, as long as it is not previously manually deleted by you.

If you do not agree with this processing of your data, you may choose to deactivate “Google Maps” service and thereby prevent the transfer of data to Google. To do this, you must deactivate the Java Script function in your browser. However, we would like to point out that in this case you will not be able to use “Google Maps” or at least only to a limited extent.

The use of “Google Maps” and the information obtained through “Google Maps” is according to Google’s Terms of Use
http://www.google.de/intl/de/policies/terms/regional.html
as well as the additional Terms and Conditions for “Google Maps”
https://www.google.com/intl/de_de/help/terms_maps.html

Web Analytics

a) etracker
The provider of this website uses the services of etracker GmbH, Hamburg, Germany https://www.etracker.com to analyse usage data. Here, cookies are used which enable the statistical analysis of the use of this website by its visitors as well as the display of usage-relevant content or advertising. Cookies are small text files that are stored by the Internet browser on the user’s device. etracker cookies do not contain any information that could identify a user.

The data generated with etracker is processed and stored by etracker solely in Germany by commission of the provider of this website and is thus subject to strict German and European data protection laws and standards. In this regard, etracker was checked, certified and awarded with the ePrivacyseal a data protection seal of approval.

The data is processed on the legal basis of Art. 6 Section 1 lit f (legitimate interest) of the EU General Data Protection Regulation (GDPR).Our legitimate interest is the optimization of our online offer and our website. As the privacy of our visitors is very important to us, etracker anonymizes the IP address as early as possible and converts login or device IDs into a unique key with which, however,no connection to any specific person can be made with. etracker does not use it for any other purpose, combine it with other data or pass it on to third parties.

You can object to the outlined data processing at any time provided it is related to your person. Your objection has no detrimental consequences for you.



b) Use of Google Analytics
This website uses Google Analytics, a web analysis service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (“Google”). Google Analytics uses a specific form of “cookies”, text files, which are saved on your computer and which allow an analysis of the use of the website by you. The information produced by the cookie about the use of this website by you is generally transferred to a server of Google in the USA and saved there. By this IP anonymization on this website, your IP address is shortened by Google within the territory of the EU respectively the member states of the European Economic Community. Only in exceptional cases, the whole IP address is transferred to a server of Google in the USA and shortened there. Google will use these information on our account to evaluate your use of this website, to compile reports about the site activities and to provide other services to the website owner which are associated with website and internet use. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under the following link:

https://tools.google.com/dlpage/gaoptout?hl=en

c) Google AdWords Conversion Tracking
For purposes of promotion, our website also employs the Google ad tool “Google AdWords”. As part of this, our website employs the analysis service “Conversion-Tracking” from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. If you access our site by way of a Google ad, a cookie is placed on your computer.  Cookies are small text files that your internet browser downloads and stores to your computer. These so-called “conversion cookies” cease to be active after 30 days and are not used to identify you personally. If you visit certain pages of our website while the cookie is still active, we and Google know that you, as user, have clicked on ads placed on Google and were redirected to our site.

Google uses the information obtained through “conversion cookies” to compile statistics for our website. These statistics tell us the total number of users who have clicked on our ad as well as which pages of our site were then accessed by each user. However, neither we nor other advertisers who use “Google AdWords” receive any kind of information that can be used to personally identify users.

You can prevent the installation of “conversion cookies” by making the appropriate change to your browser settings, for example by setting your browser so that the automatic placement of cookies is deactivated or by blocking cookies from the domain “googleadservices.com“.

You can obtain the relevant data privacy policy from Google at the following link:
https://services.google.com/sitestats/en.html

Online Marketing

a) Amazon Ads
Within our website, we use the “Amazon Pixel” to present advertisements tailored to individual interests. This is done using the information you provide to us when you visit our websites and use our content or services. Customized ads, sometimes referred to as personalized or interest-based advertising, are based on information we receive through your activities, such as: For example, purchases on our websites, use of devices, software or applications, or visits to sites containing Amazon content or ads, interaction with Amazon tools, or use of these payment services.

The data collected in this way is anonymous to us, which means that we can neither see personal data of individual users nor combine these with other information about a user.

The data is stored and processed by Amazon. Amazon can track the behavior of users who clicked on an ad and were redirected to our website. By using cookies, which are text files stored on your computer, Amazon can  recognize that user in the Amazon member area and optimize the efficiency of advertisements, for example to offer advertisement tailored to the needs of the target group, in order to the data use policy of Amazon. This applies only to users who have an account on Amazon and are logged into the member’s area of Amazon. Users who are not members of Amazon are not affected by this data processing.

You can object the data processing by following link:
https://www.amazon.de/adprefs

b) Plista
This website uses plista, an advertising service of plista GmbH, Torstraße 33-35, 10119 Berlin. Personal data is not collected by plista. The anonymous data are stored in your browser by so-called “cookies”. The goal of plista is to provide users with interesting content and ad recommendations. In doing so, plista compares the interests of users and recommends the favorites, like. frequently accessed content of similar users. Interests are expressed in the form of clicks. This means by the example of reading habit that the behavior is recorded and transmitted to the plista server and stored there. This only happens on websites that belong to the plista network. It is not possible for third parties to view or read the data. In order for plista to be able to individually calculate recommendations of articles, products or advertisements for each user, the click data (interests) are stored together with the respective identification of the user. The information collected by plista will be held for as long as it is required by the relevant legal provisions. Thereafter, plista uses the data aggregated and solely for analytical purposes.

You can object to this data processing by following link:
Opt out

Google Fonts

Our website uses Google Fonts to display external fonts. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google). Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU’s data protection regulations when processing data in the United States.

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our site.

When you access our site, a connection to Google is established from which Google can identify the site from which your request has been sent and to which IP address the fonts are being transmitted for display.

Google offers detailed information at
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
in particular on options for preventing the use of data.