BWT and ALPINE F1 team combine forces in strategic partnership aimed at sustainability drive


Pink is back in Formular 1
Pink is back in Formular 1
Alpine F1 Team and BWT, one of the leading suppliers of water treatment systems worldwide, are delighted to announce a strategic, long-term partnership. BWT becomes the title partner of Alpine F1 Team from the 2022 season onwards, with the team becoming BWT Alpine F1 Team.
  • BWT and Alpine F1 Team have signed a strategic, long-​term part­ner­ship, which will see the Austrian water treat­ment supplier become the title partner of Alpine F1 Team from 2022
  • The French team will become known as BWT Alpine F1 Team with imme­diate effect
  • Renowned pink colour of BWT will be incor­po­rated into Alpine’s famous blue livery
  • BWT and Alpine will work together to spread the message of sustain­ability around the world util­ising the combined global plat­forms of Formula 1 and the auto­mo­tive industry
Pink is back in Formular 1

Demonstrating our unwavering commitment to sustainability and innovation, vibrant PINK is gearing up again in 2024. Together with the BWT Alpine F1 Team we are leaving our mark not only on the tracks but in every strategic decision we make.

The recent Car Launch Event in London was a spectacular showcase, unveiling the brand-new BWT Alpine A524 Formula 1 race cars. This presentation showcased a captivating fusion of Alpine blue, bold BWT logos, and our signature color PINK, giving our racing cars a distinctive character. What’s even more thrilling is that in 8 selected races of the 2024 Formula 1 season, both of our drivers will hit the tracks in PINK-liveried cars. This embodies BWT’s vision to “Change the World – sip by sip” and goes beyond, illustrating how innovation can drive positive change, both on and off the track. Because PINK is more than a color. PINK is an attitude.

“I think it definitely brought light to the mission and obviously the car is seen around the world, the pink is very attractive to the eye and everybody is trying to learn more about this partnership and understand exactly what we are after. So, I think it is a positive change internally inside the whole team, but also with the message that we share at all the races around the world we go to,“ says Pierre Gasly.

BWT has been providing invaluable support in the world of sports. We have installed water bars in the paddocks, offering the entire BWT Alpine F1 team, along with its drivers Pierre Gasyl and Esteban Ocon, the best BWT mineralized water. Utilizing globally patented technologies that mineralize local water and enrich it with valuable minerals and trace elements such as magnesium, zinc, and silicate, BWT ensures the highest quality of water. This not only eliminates the need for single-use plastic or glass bottles but also reduces both CO2 emissions and plastic waste. By doing so, BWT is making a splash, guaranteeing that everyone can enjoy the benefits of the PINK lifestyle.

“Anyone that comes by our hospitality or our team can see the small actions with great impact we're doing and by reducing our plastic usage and it goes to our fans following us around the world through social media, through talks that we have like today and more events that we are doing at some racetracks as well,” says Esteban Ocon.

Once again, BWT positions our planet's valuable resource – WATER – in pole position and remains steadfast in its commitment to the fight for change.



About Alpine F1 Team

Alpine F1 Team competes in the FIA Formula One World Championship with Grand Prix winner Esteban Ocon and two-time World Champion Fernando Alonso. Led by Laurent Rossi, the team won the Hungarian Grand Prix in its first year of competition in 2021 and scored a podium finish at the Qatar Grand Prix to finish fifth in the Constructors' Championship. Alpine is the French sports car brand founded in 1955 by Jean Rédélé and is today Renault Group’s dedicated brand for innovative, authentic and exclusive sports cars. An enlarged Business Unit allows Alpine to benefit from the heritage and expertise of its historic Dieppe plant as well as the engineering expertise of the Alpine F1 Team, Alpine Racing and Alpine Cars.

About BWT

The Best Water Technology Group is Europe’s leading water technology company with a staff of more than 5,500, working on innovative, economic and ecologically friendly water treatment technologies to provide private households, industry, commerce, hotels and municipalities with the safest, healthiest and most hygienic water possible for their day-to-day needs. BWT provides modern water treatment systems and services for drinking water, process water, pool water and, especially, WFI – water for injection for the pharmaceutical and biotech industry. The company’s research and development staff works on new techniques and materials using cutting-edge methods to develop economical and ecologically friendly products. Employees work particularly hard to create products which use fewer resources and less energy, thereby reducing CO2 emissions.

Sustainability is in BWT’s DNA, and every BWT product contributes to the conservation of our most valuable resource, water. BWT’s Claim – For You and Planet Blue – is today more relevant than ever before, given the challenges our society faces worldwide today.  With its unique and patented water treatment technologies, BWT contributes every day to “Change the World – sip by sip” – not only through the creation of “Bottle Free Zones” but also with its worldwide leading know how in the development and production of high-performance membranes for the fuel cell – the energy converter of the 21st century.