The versatile activities as a sports sponsor beyond Formula 1 were presented in a short video during the award ceremony. The spot perfectly links the commitment to the BWT mission "Change the World - sip by sip". Spreading this mission and finding supporters worldwide is one of the most important reasons for BWT to be active in the sports sector. After all, sporting events and athletes are perfect for spreading the message of sustainable drinking to the world.
As a companion for many years, it is a great honor for me to give the laudation for this year's 'Sponsor of the Year' award winner. My father contacted BWT back then and put the first pink Porsche on the grid. A lot has happened since then and I admire the brutal consistency with which the branding is implemented worldwide, with BWT being just as consistent in its commitment to preserving the planet, dispensing with single-use plastic and unnecessary transport of water. This award is a well-deserved recognition for the commitment of a visionary company with BWT being just as consistent in its commitment to preserving the planet, avoiding sinlge use plastic as well as the unnecessary transport of water.
Robert Lechner (laudator)