Born in Oslo in 1996, Granerud came to ski jumping at an early age and since then has jumped continuously in the world‘s top ranks season after season. This season, he wants to build on his greatest success to date: in the 2020/21 season, he won the overall World Cup and thanks to his twelfth World Cup victory in November 2021, the likeable BWT newcomer has placed himself in the eternal best list as the best Norwegian. Even though time is tight besides training and competitions, Granerud , who loves Italian cuisine, finds relaxation in freestyle cooking. „Recipes are not for me,“ the Arsenal fan says with a wink.
From the 2022/23 winter season, the Norwegian will be jumping on BWT skis in PINK design and, in addition to sporting aspects, will above all be transporting the BWT mission „Change the World - sip by sip“
stands for sustainable and healthy enjoyment of local, BWT mineralized water. With the help of patented BWT filter technology, water is mineralized with magnesium, zinc and silicate directly from the tap anywhere in the world. This eliminates the use of disposable plastic bottles, their transport and the associated emission of CO2 pollutants.
For Europe‘s leading water purifier BWT, which has just been named Sponsor of the Year by the marketing trade portal Horizont, cooperation with successful athletes is an essential building block for global brand development, which also includes the close cooperation with Fischer Sports GmbH that has been in place for years. The partnership has been in place since 2017 and has resulted in the innovative pink jump skis that have become an integral part of winter sports. „We have a lot in common with BWT in terms of technologies, innovations and quality standards, and we are also happy to support the Change the World goals as partners. For example, our company site in Ried im Innkreis has been a BWT Bottle Free Zone for years and supplies all employees with BWT mineralized water,“ says Franz Föttinger, Managing Director Fischer Sports GmbH.
„We are very excited about the partnership with Fischer, and we are especially pleased to have this talented ski jumper as one of our new testimonials. He is an athlete who perfectly supports our mission and knows that by not using single-use plastic bottles and drinking local water, we can do a lot to protect our Planet Blue,“ said Lutz Hübner, CMO of BWT.
BWT‘s sporting success story and commitment to sustainable drinking will once again set strong pink accents on the ski jumping circuit this winter season.