BWT hands over Bünger & Frese to new owners

As of today, the successful team of Bünger & Frese GmbH, Achim near Bremen (here­inafter B&F), under the expe­ri­enced lead­er­ship of its sole Managing Director, Ms. Beatrix Flacke, is handed over to new owners who are also familiar with the industry.

The swim­ming pool tech­nology specialist is taken over by Maytronics Ltd., based in Yizre’el (Israel) who acquired 100% of the shares of B&F from BWT Wassertechnik GmbH, based in Schriesheim (Germany). The seller is a 100% subsidiary of BWT Aktienge­sellschaft in Mondsee/Austria, which is active with its group of compa­nies in the areas of water treat­ment and pool tech­nology world­wide.

The new owner and the manage­ment of B&F have known each other over many years and are well connected through inten­sive busi­ness activ­i­ties. Maytronics supplies B&F with its pool robots under the brand name “Dolphin” within the product cate­gory of pool cleaning. B&F sells and provides services for these prod­ucts on the German market. In addi­tion, B&F is well known for its long­standing tradi­tion and activity in the German pool busi­ness, also distin­guished for its attrac­tive product and service program and its leading posi­tion as a retailer of solid and inno­v­a­tive quality prod­ucts in the area of swim­ming pool tech­nology for the special­ized trade with German pool builders. Further­more, B&F offers under its brand “Rainbow” another complete range for the compa­nies in the pool construc­tion which are active in the price-​conscious market segment.

BWT hands over a well-​positioned company under the current and future manage­ment of Ms. Beatrix Flacke, who is respon­sible and standing for the sustain­able devel­op­ment of the busi­ness with the new partner Maytronics.

Andreas Weißenbacher, CEO of BWT AG: “BWT would like to thank Ms. Flacke and her team for the more than pleasant and successful coop­er­a­tion since their acqui­si­tion in 2017. I am convinced that Ms. Beatrix Flacke, as an expe­ri­enced and reli­able managing director with her dedi­cated and prudent manage­ment, will also provide valu­able impulses and contri­bu­tions for Maytronics. In addi­tion to my thanks to her and her team, I would also like to remind us of the co-​founder, Mr. Dieter Frese, who died unex­pect­edly in January this year. His life's work has here­with found a good place in knowl­edge­able and value-​oriented hands at Maytronics as the new owner. His memory accom­pa­nied us in the trustful handover to Maytronics. BWT and I person­ally are proud to be a small but inten­sive part of the B&F success story!”

With the acqui­si­tion of the B&F busi­ness, the new owner intends to provide their German customers in the pool tech­nology segment with their well-​known product range, but - thanks to the good B&F exper­tise - also with prod­ucts from other well-​known brand manu­fac­turers and thus actively respond to the changing dynamics in the industry.

Hereto, Mr. Eyal Tryber, CEO of Maytronics, comments: “We are happy to be able to further strengthen a strong part­ner­ship with Ms. Beatrix Flacke and B&F in Germany, one of our most impor­tant inter­na­tional markets, today. After founding our own company in France a few years ago, this is now the second impor­tant step for us to meet the changing require­ments and condi­tions in the markets with a stronger local pres­ence among our customers. We trust the B&F team and their loyal and solid customer base, which we wish to expand further. Together with Ms. Beatrix Flacke we are looking into a posi­tive and promising future! "

Ms. Beatrix Flacke agrees: “I am grateful for the time in the BWT family and we are now looking forward to the new times with our long­standing busi­ness partner Maytronics. In our busi­ness area, good customer rela­tion­ships, reli­a­bility, quality and inno­va­tion are espe­cially impor­tant, and we offer all of that! Everyone for them­selves, but now even better together for our customers.”

You may find more infor­ma­tion about Bünger und Frese GmbH and Maytronics Ltd. on their respec­tive websites www.schwimm­badtechnik.de and www.maytronics.com