At this year's Car Launch Event in London, the new BWT Alpine A523 Formula 1 race cars were presented in its blue and pink design. The elegant mix of Alpine blue and BWT logos, as well as the accents in BWT pink give the racing car its unique and distinctive character according to the motto "Pink is more than a color - Pink is an attitude!" The first three races of this year's Formula 1 season 2023 will be driven by both drivers in the completely pink designed bolides.
"We are really looking forward to the new 2023 season, the new challenges and also the successes we will celebrate together as BWT Alpine. Also this year we will use this powerful F1 platform to make our brand BWT visible as well as to spread our sustainable mission - providing people with locally treated and mineralized water - to a worldwide audience. We are looking forward to an exciting race year, and hope that even more people will support us in our sustainable actions," says Lutz Hübner, CMO of BWT.
BWT - Europe's Nr. 1 in water treatment – is consistently working on a clear mission: to provide water of perfect drinking water quality everywhere in the world. Thanks to innovative, patented BWT technologies, local water is filtered and mineralized with magnesium, zinc or silicate – making out of any locally available water healthy, tasty, mineralized drinking water in perfect quality directly out of the tap – everywhere in the world. This saves the transport of single use plastic or glass bottles as well as associated CO2 emissions.
The Formula 1 BWT Alpine Team, on 4th place in the overall world Constructors’-Championship last year, as well as its two drivers Esteban Ocon and Pierre Gasly are fully committed to BWT's mission. Both companies share the motivation to drive change, to fight for and achieve success and to spread and live the important message - 'Change the World - sip by sip'.
"Pink is a color that’s brought to us by BWT - our title partner. So the reason why our second car is pink is because with the pink they wanna be noticed in the fact that they’re helping to 'Change the World' and to reduce plastics. It’s all about filtering water its source so that we don’t go out and buy little bottles of plastic. Together we’ve eliminated plastic when we travel and I think we saved 40.000-50.000 bottles of plastic just our team. So it can be done and I wanna thank BWT for being our great partner," says Otmar Szafnauer, BWT Alpine Team Principal.
An exciting year is in front of us - with new team power, new achievements and the goal of taking BWT's sustainable mission out into the world - FOR YOU AND PLANET BLUE!