For many years, we have seen the plastic waste mountain on earth grow rapidly. This poses a massive threat to us and our sensitive ecosystems. With our initiative "Change the World - sip by sip" we have launched an appeal: Let's change something! Every day, sip by sip.
BWT is also setting more and more pink highlights in sport. The latest addition to the sporty BWT family is the French Formula 1 team Alpine F1. Together, they are aiming for a long-term, strategic partnership, which is already reflected in the name change BWT Alpine F1.
From now on, the unique BWT PINK branding will be used to carry the joint mission "Change the World - sip by sip" and the associated social responsibility beyond the racetracks into the world. Bottle Free Zones instead of disposable plastic bottles throughout the paddock are just the first steps, to be followed by many more committed steps.
Joining forces to convince as many people as possible around the world, our employees, partners, customers, and fans to reduce plastic waste and to fight together against the unfair distribution of clean, safe, and healthy drinking water is the declared goal of the BWT Alpine F1 Team.
BWT AND ALPINE F1 TEAM COMBINE FORCES IN STRATEGIC PARTNERSHIP AIMED AT SUSTAINABILITY DRIVE
Alpine F1 Team and BWT are entering into a strategic, long-term partnership from the 2022 season. BWT becomes the title partner of Alpine F1 Team from the 2022 season onwards, with the team becoming BWT Alpine F1 Team.
Alpine has decided to use the unique BWT PINK branding to carry the sustainable mission and the associated social responsibility further out into the world via the shared platforms of Formula 1 and the automotive industry. The PINK symbolizes BWT's mission "Change the world - sip by sip" - to make the world better sip by sip by implementing the Bottle Free Zone concept.