Sports sponsoring

BWT in motor sport

Particularly in motor sport, the colour pink has become ubiquitous and is a permanent fixture on racing tracks around the globe.
team team

Sports sponsoring

BWT in winter sports

In winter sports, the colour pink is also present everywhere, supporting many teams and athletes, as well as the legendary Hahnenkamm race in Kitzbühel.
Ski Alpin Ski Alpin

Sports sponsoring

BWT in soccer

BWT is a proud partner of soccer teams in several countries, whilst also having a presence in many soccer stadiums and helping to promote young talent.
Lask Linz Lask Linz

BWT and sports

Sports

Pink: The trademark of international sports highlights.

BWT has been a sponsor of top-class sports since 2015. We are united by the demand for quality, innovative technologies, and the passion to give our best every day.
The last few years BWT has left clear traces in the world of sports - it is impossible to imagine the racing, skiing, ski jumping and soccer circus without the color PINK. It catches the eye of spectators at events. The fact that this is not purely about attracting attention, but that there is a clear mission - "Change the World – sip by sip" behind this color pink, becomes clear as many of our partners commit to this mission and implement our Bottle Free Zone concept.

We have set ourselves the goal of making Formula 1 paddock free of single-use plastic bottles over the next few years. To achieve this goal, BWT is setting up water dispensers throughout the paddock and in the Paddock Club, where drivers, crew and fans can enjoy fresh, local water – mineralized with magnesium, zinc, and silicate - in reusable bottles. But numerous other sporting events and clubs – from the ADAC GT Masters to LASK and SV Sandhausen, to different winter sports destination in the world and the French national stadium Stade de France – now also rely on BWT mineralized water. And so, together with us, they are sending a strong signal for BWT Bottle Free Zones.

The Bottle Free Zone concept is simple, sustainable, and easy to implement everywhere. It's not about doing without bottles completely: Rather, our initiative aims to avoid single-use bottles and thus reduce plastic waste.

Sports

BWT in motor sport

Pink has been a permanent fixture in Formula One since 2017. With the two pink racing cars, the BWT Racing Point F1 Team (now: Aston Martin Cognizant Formula One Team) was able to achieve many successes last season.

But also in 2021 BWT is represented in the top class of motorsports. But our pink is not only to be found in Formula 1. BWT also plays an important role in Formula 2 and Formula 3 as well as in touring cars. Away from the race track, we invest a lot in research and development. Particularly in the field of membrane technology (hydrogen-powered vehicles), we are playing a pioneering role and, with FORZE Electric Racing, are impressively demonstrating that this technology also has a great future in racing.

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Alonso

BWT in winter sports

We have been part of winter sports since 2017. Whether on the start numbers of the athletes or on the boards on the steepest downhill races in the world - no one in alpine skiing can get past our BWT Pink. In addition to the legendary Hahnenkamm race, we also support the Swiss Ski Team and numerous athletes. We are also represented on the ski jumping and ski flying hills of this world and celebrate great successes every season. Furthermore, we support the Ice Hockey Cup in Switzerland.
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BWT Swiss Ski

BWT in football

BWT supports soccer teams at both the national and inter­na­tional level and its logo can be found on club shirts. The unmis­tak­able pink BWT branding also graces the hoard­ings and boxes in a number of stadiums. As a highly respected company, BWT is committed to spon­soring youth sports and supporting young talent in soccer.
More on football
Lask Linz

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