Formula 1
Shortly after announcing its partnership with the Alpine F1 Team, BWT has scored another sensational coup in the company's strategic sports sponsorship direction. Fernando Alonso, two-time Formula 1 world champion will be part of our joint mission. In the future, the pink color as well as the message "Change the World – sip by sip" will be seen on his helmet, the racetrack and of course, due to the enormous popularity, all over the world. The aim of the collaboration is to spread the message of sustainability on the global platforms of Formula 1.