Sports sponsoring

Motor sports

From Formula 1, touring cars through to hydrogen-powered racing cars: it's hard to imagine the world's race tracks without BWT and the colour pink today.

BWT in motor sports

Motor Sports

Pink - the colour of motor racing

At many sport events, and especially in motorsport, the color PINK can no longer be overlooked. In the top class of motorsport – Formula 1 – the BWT branding remains a fixed component. From the 2022 season onwards, the Alpine F1 Team and BWT will be going down the same road and enter a new era as the BWT Alpine F1 Team. The strategic, long-term partnership makes it possible to use the iconic pink BWT branding to spread the message of sustainability and social responsibility around the world, leveraging the shared global platforms of Formula 1 and the automotive industry. The pink color symbolizes BWT's mission to "Change the World – sip by sip" and make it a little better every day by implementing the Bottle Free Zone concept. Behind this message is the goal of reducing the unnecessary transport of water bottles and the associated global CO2 emissions, while at the same time dispensing with the use of disposable plastic bottles.

Formula racing

Formula 1

Shortly after announcing its partnership with the Alpine F1 Team, BWT has scored another sensational coup in the company's strategic sports sponsorship direction. Fernando Alonso, two-time Formula 1 world champion will be part of our joint mission. In the future, the pink color as well as the message "Change the World – sip by sip" will be seen on his helmet, the racetrack and of course, due to the enormous popularity, all over the world. The aim of the collaboration is to spread the message of sustainability on the global platforms of Formula 1.

Formula 2

BWTs pink racing cars also compete in the Formula 2 Championships. As official Title Partner of BWT HWA RACELAB, BWT accompanies up and coming stars on their way to the top. HWA as engineering expert has been successful in motorsports for more than 20 years and uses their know-how now also within their own team. In 2021, In the 2021 season, Matteo Nannini and Alessio Deledda will be competing for BWT HWA Racelab.

Formula 4

With aspiring young talents, BWT Mücke Motorsport goes to the grid at the ADAC Formula 4 and the Formula 4 Italian Championship. With its talent development, this traditional Berlin-based racing stable has launched the careers of several Formula 1 drivers.

Touring cars

Porsche Mobil 1 Supercup

Much more than a fascination with motor sport and a commitment to giving one's best every day unites BWT with BWT Lechner Racing. As well as being the title sponsor of the Thalgau-based family team, BWT is also its neighbour as we are headquartered in nearby Mondsee. BWT represents Lechner Racing both in the Porsche Supercup brand trophy and in the German Carrera Cup.

ADAC GT Masters

BWT Mücke Motorsport has been participating in this "super sports car league" since 2017, where it goes full throttle with two Audi R8 LMS. BWT has also been supplying the Mücke drivers with its excellent Magnesium Mineralized Water as a title sponsor since 2016.

Hydrogen-powered racing car

FORZE Hydrogen Electric Racing

FORZE is a team of students at the Delft University of Technology who have succeeded in building the first hydrogen-powered racing car in the world. BWT is committed as a major partner.