BWT and ALPINE F1 team combine forces in strategic partnership aimed at sustainability drive


Pink is back in Formular 1
Pink is back in Formular 1
Alpine F1 Team and BWT, one of the leading suppliers of water treatment systems worldwide, are delighted to announce a strategic, long-term partnership. BWT becomes the title partner of Alpine F1 Team from the 2022 season onwards, with the team becoming BWT Alpine F1 Team.
  • BWT and Alpine F1 Team have signed a strategic, long-​term part­ner­ship, which will see the Austrian water treat­ment supplier become the title partner of Alpine F1 Team from 2022
  • The French team will become known as BWT Alpine F1 Team with imme­diate effect
  • Renowned pink colour of BWT will be incor­po­rated into Alpine’s famous blue livery
  • BWT and Alpine will work together to spread the message of sustain­ability around the world util­ising the combined global plat­forms of Formula 1 and the auto­mo­tive industry
Pink is back in Formular 1

Alpine has committed to use BWT’s iconic pink branding to spread the message of sustain­ability and social respon­si­bility further around the world, util­ising the combined global plat­forms of Formula 1 and the auto­mo­tive industry. The pink colour symbol­ises BWT’s mission to ‘Change the World – sip by sip’ and to make it a little bit better every day by imple­menting the Bottle Free Zone concept.

For Alpine this is a major new step forward as it aims to chal­lenge for the cham­pi­onship within 100 races into this new regu­la­tions era. Since entering the series in 2021, Alpine has proved itself to be a dynamic and agile team capable of racing at the front and punching above its weight, on and off track. It has also made a commit­ment to use the unique plat­form of Formula 1 and the car industry to bring promi­nent social matters to the fore.

BWT – Best Water Tech­nology – Europe's market leader in water treat­ment, continues the mission to provide water of perfect quality for all purposes, every­where in the world, directly from the tap, the water dispenser, or the table water filter. With inno­v­a­tive, patented BWT tech­nolo­gies, local water is filtered and at the same time enriched with valu­able minerals and trace elements such as magne­sium, zinc, and sili­cate, saving the time and energy-consuming trans­port, storage, and disposal of water bottles.

Alpine F1 Team and BWT are dedi­cated to working collec­tively to analyse its impact on the wider world and dras­ti­cally reduce its carbon foot­print across its respec­tive fields. An elim­i­na­tion of single use plastic consump­tion is just the first step.

Cédric Journel, Alpine Sales and Marketing Vice Pres­i­dent, said:
“We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years. Both Alpine’s and BWT’s sustain­ability agendas are fully aligned on elim­i­nating single use plas­tics and we are pleased to join forces to convince many people around the globe, our employees, part­ners, customers and fans to reduce plastic waste. In parallel we will use the huge global plat­form F1 provides to support BWT in their fight against the unfair distri­b­u­tion of clean, safe and healthy drinking water.”

Lutz Hübner, CMO of BWT, said:
“We are proud to become part of BWT Alpine F1 Team as its title partner. With our unique and patented water treat­ment tech­nolo­gies and Alpine’s large global following, we can help to ‘Change the world – sip by sip’. The first stage will be to create BWT Bottle Free Zones across all the Alpine facto­ries and at race events. The joining of forces to increase aware­ness, as well as to fight for sustain­ability, aligns BWT and Alpine perfectly. Besides that, BWT has been investing for more than two decades in the devel­op­ment of membranes for our future hydrogen-powered economy. We are mean­while one of the world’s leading suppliers in membranes for the produc­tion of green hydrogen and in membranes for fuel cells – the energy converter of the 21st century. Together with our new part­ners, we will contribute to emission-free racing and sustain­able fuel cell elec­tric mobility.”



About Alpine F1 Team

Alpine F1 Team competes in the FIA Formula One World Championship with Grand Prix winner Esteban Ocon and two-time World Champion Fernando Alonso. Led by Laurent Rossi, the team won the Hungarian Grand Prix in its first year of competition in 2021 and scored a podium finish at the Qatar Grand Prix to finish fifth in the Constructors' Championship. Alpine is the French sports car brand founded in 1955 by Jean Rédélé and is today Renault Group’s dedicated brand for innovative, authentic and exclusive sports cars. An enlarged Business Unit allows Alpine to benefit from the heritage and expertise of its historic Dieppe plant as well as the engineering expertise of the Alpine F1 Team, Alpine Racing and Alpine Cars.

About BWT

The Best Water Technology Group is Europe’s leading water technology company with a staff of more than 5,500, working on innovative, economic and ecologically friendly water treatment technologies to provide private households, industry, commerce, hotels and municipalities with the safest, healthiest and most hygienic water possible for their day-to-day needs. BWT provides modern water treatment systems and services for drinking water, process water, pool water and, especially, WFI – water for injection for the pharmaceutical and biotech industry. The company’s research and development staff works on new techniques and materials using cutting-edge methods to develop economical and ecologically friendly products. Employees work particularly hard to create products which use fewer resources and less energy, thereby reducing CO2 emissions.

Sustainability is in BWT’s DNA, and every BWT product contributes to the conservation of our most valuable resource, water. BWT’s Claim – For You and Planet Blue – is today more relevant than ever before, given the challenges our society faces worldwide today.  With its unique and patented water treatment technologies, BWT contributes every day to “Change the World – sip by sip” – not only through the creation of “Bottle Free Zones” but also with its worldwide leading know how in the development and production of high-performance membranes for the fuel cell – the energy converter of the 21st century.