Why you should use Luxury Water for your Baby's skin?

BWT Luxury Water Protecting your baby skin
Protect your baby skin with Luxury Water
Luxury water has several benefits for your newborn baby but there are also many benefits for you too! Luxury Water® can help you in your daily life
Two types of water

There are two different types of water, hard and soft water. Around 60% of the UK has hard to very hard water. Coun­ties like Suffolk, Norfolk, Bedford­shire, Berk­shire and Buck­ing­hamshire are known for being ‘the UK coun­ties with the hardest water.’

When the water is hard, a water soft­ener can reduce the hardness and create soft­ened water with more bene­fits than you can imagine. Silky soft Luxury Water can trans­form your home and lifestyle with the gentle touch of BWT soft­ened water.

Luxury Water® leaves your skin feeling softer, smoother and more replen­ished, whilst giving your hair a beau­tiful shine, also protecting the colour. There are also many bene­fits for home appli­ances, with soft­ened water, say goodbye to limescale in pipes and heating appli­ances, which keeps them working longer and can lower overall main­te­nance costs. Luxury Water protects you, your home and most impor­tantly, your family.

Protect baby skin
Luxury Water Protecting baby skin
Babies bath time
Baby bath time

Luxury Water for babies

Have you ever noticed how soft the skin of a baby is? Have you ever consid­ered how water can affect a newborn baby?.

Some babies love being in warm water, and with Luxury Water, bath time can become an enjoy­able time of day. Bath time can become one of their favourite places to retreat to, where they can relax, be calm or enjoy playing with toys or having fun and singing!!
Softened water protects baby skin
Softened Luxury Water protects baby skin

How to keep your babies’ skin natu­rally healthy

Did you know that hard water can in some case even contribute to the devel­op­ment of eczema? A study by researchers at King’s College London and the Univer­sity of Sheffield, found that exposing the skin to hard water, damaged the skin barrier and increased the sensi­tivity of the skin to poten­tial irri­tants found in everyday washing prod­ucts, such as soap or washing powder.
Newborn babies have highly sensi­tive skin and are more vulner­able to skin and health prob­lems than anyone else is. Co-​senior study author Dr Carsten Flohr, from the St John’s Insti­tute of Derma­tology at Guy’s and St Thomas’ NHS Foun­da­tion Trust and King’s College London, said: “One in five chil­dren and one in 12 adults in the UK suffer from eczema, costing the NHS well over £500m annu­ally. It is during the first few days and months of life that our skin is most suscep­tible to damage and most at risk of devel­oping eczema.” (1)
One possible way to help reduce the risk of devel­oping eczema is to use a water soft­ener to create softened water and prevent hard water from having a nega­tive effect on your skin.

Are water-only baths bene­fi­cial?

Many believe that water-only baths are the gentlest way to wash your newborn baby. However, that is only true if you live in an area with soft water.  Many believe that water-only baths are the gentlest way to wash your newborn baby. However, that is only true if you live in an area with soft water because the water has an acidic pH. A newborn baby’s skin surface also changes to an acid pH. The acidic film on the surface of the baby’s skin is called an acid mantle and it acts as a barrier to protect the skin. Hard water, on the other hand, has an alkaline pH. So if you live in a Hard Water area, and wash your baby with just water, it may unsettle the acid mantle of your baby’s skin and dry it out. (2)

The more soap lathers, the better!

Luxury Water removes minerals like calcium and magnesium from hard water, to replace them with sodium ions, leaving you with softened water. Softened water creates a lot more soap lather and bubbles during bath time. As such, you only need a small quantity of soap or shampoo for every wash – saving you money and time (3). Soap lathers are also gentle on a baby’s skin, and leave your baby’s skin feeling smooth and soft.

BWT Luxury Water

Luxury water has several bene­fits for your newborn baby but there are also many bene­fits for you too! Luxury Water can help you in your daily life - you can even use less deter­gent in each wash, which is good for the envi­ron­ment, and softer clothes and fresh vibrant colours last longer. The soft­ened water can also help protect your shiny surfaces such as ceramic tiles, chrome taps and kitchen uten­sils. On top of that, you save more money than you might think!

Luxury Water softeners from BWT Luxury Water Softeners BWT

Do you use BWT’s Luxury Water? Has it helped you and your family? Let us know about your experiences using a water softener on BWTUK Social Media

Disclaimer: This blog provides general information and discussions about health related subjects. The contents of this blog and website are not intended to be used for medical diagnosis or treatment. If you are experiencing extreme dehydration or have a medical concern, please seek immediate advice from your health care provider.



(1) Nursing Times: "Washing hands with hard water ‘could increase eczema risk"

(2) Baby Centre: "Is water-only best for bathing my baby?"


(3) ThoughtCo: "Why Is It Harder to Rinse Off Soap With Soft Water?"

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